New York City Metropolitan Area
Actions speak louder than words. To review click- https://www.katheryn.net/
Overview of responsibilities: • Grew business to 10 employees, 300+ accounts, average YOY growth of 25% • Increased revenue in 2019 by 84% from prior year through referrals and marketing activities • Interviewed, hired and trained employees, compiled employee evaluations, motivated staff and managed job sites • Wrote estimates, closed bids, invoiced clients, maintained bookkeeping, and remotely ran day-to-day processes In 2010 DeMarey Landscaping kicked off their first official year of operation. Four years prior, DeMarey Landscaping wasn’t even a thought of the future. Katheryn, the founder of the company, had only set out to show her parents she was responsible – with the end goal being able to tryout for a travel soccer team. Being 11 years old, she never imagined that this determination would turn into a business. She began by passing out flyers that said ‘odd jobs’. It started off with one phone call from an older gentleman and everything seemed grow from there. By the time Katheryn entered high school, she was experiencing such a demand for services that she hired a friend (first employee) to help deal with the demand. In Katheryn's sophomore year of high school, her dad jokingly made business cards and left them on the kitchen table with “DeMarey Landscaping” written right on them - the official start of the company. By junior year, Katheryn had purchased an enclosed trailer and decided to run the business partially remote while she moved away for college a year later. In 2014 she purchased her a truck and second zero turn mower, became fully insured and put all her employees on an official payroll. By senior year of college she managed an average of 8 employees and serviced over 300 clients on a yearly basis. Kate went onto earn her MBA, and begun prepping the business for sale. In the spring of 2021 she had an average of 10 employees and a client base of over 400, and was proud to announce the sale of DeMarey Landscaping!
• Single point of contact for clients; determined and recommended branded media strategies, oversaw campaign distribution across multiple platforms and optimized campaigns to ensure performance was pacing to deliver on KPIs and client goals • Analyzed and interpreted data, provided weekly reporting to clients with actionable insights and spoke to the performance details of the campaign • Created and delivered final presentations informing clients of campaign successes and delivered feedback to sales teams for successful renewals. Identified performance trends among different business verticals to further optimize future campaigns
• Executed the inaugural event for the new president of Quinnipiac with a turnout of 300+ business professionals, some of which from Fortune 100 companies • Responsibilities included: day of event logistics, working with vendors, attendee communications and creating and compiling survey results from end of event analysis
• Served as a key advisor to the Athletic Ticketing Manager on event execution and resolution of all game day issues • Designed cross-promotional events with local schools and organizations which resulted in an 8% increase of game attendance and generated goodwill within the local community
• Assisted Head of Sales Strategy with a relaunch plan for the female brand Got2B hair styling product line • Worked closely with sales teams, conducted extensive research on past and present market trends as well as SKU performance to forecast relaunch sales • Analyzed competitor marketing tactics, product lines, and newly launched items to drive a new focus for the Got2B products resulting in product packaging to be rebranded to target a different age demographic