Kate Workman

Luxury Hospitality Marketing

United States

About

Having moved around the 🇺🇸 & 🌍, you could call her a 'people person'. Through this time she learned the importance of self-branding, and creating captivating stories. This naturally blossomed into her professional passions, where she is pursuing a career in marketing for luxury hospitality brands. A graduate of the University North Carolina Wilmington in Business Marketing & Professional Selling. Let's connect!

Experience

  • Marketing Specialist at Lotus Marketing
    Jan 2024 - Present · 2 yrs 6 mos

  • Social Media Marketing Manager at Porchlight Staging and Design
    Aug 2023 - Jan 2024 · 6 mos

    -Designed and managed social media feed, static and reel posts. -Audited social media feed, maintaining a professional social media persona. -Increased social media engagement by 275% in two weeks without boosting. -Established e-commerce shopping platforms through Wix and Instagram Shop. -Produced monthly emails to advertise new additions to the shop and increase client engagement.

  • Marketing Coordinator intern at Lotus Marketing, Inc.
    May 2022 - Nov 2022 · 7 mos

    -Created interactive electronic menus for hotel restaurants. -Participated in sales meetings with stakeholders for Autograph Collection Hotels to identify needs. -Managed Marriott Instagram pages to promote activities and amenities on individual hotel websites. -Created and maintained a Microsoft landing platform to allow for innovative collaboration within firm.

  • In-Home Designer for Pottery Barn at Pottery Barn
    Aug 2021 - Aug 2022 · 1 yr 1 mo

    -Sold $75,000 of inventory within eleven months, becoming the third highest seller in the store. -Met with clients to review floor plans and evaluate customer needs.

  • Social Media Marketing Manager, Assistant Shop Buyer at Cornflower Collection
    Feb 2021 - Dec 2021 · 11 mos

    -Initiated company Instagram accounts, increased followers and engagement on social media with daily posts, edited photos within Adobe Photoshop and Lightroom. -Assisted the owner in buying seasonal product lines. Aided in staging the shop.