Chapel Hill, North Carolina, United States
• Planned, scheduled, and managed social media content to maintain a consistent posting schedule and maximize reach; created and posted over 50 high-quality, engaging posts on TikTok and Instagram, driving brand awareness and user engagement • Grew social media following by over 7,500 across platforms through targeted and strategic content; analyzed performance metrics to optimize content strategy • Assisted in supervising high school and campus ambassadors, delegating tasks, providing guidance, and ensuring alignment with goals
• Developed and launched a YouTube and Facebook series aiming to inform others of the non-profit organizations offered and supported by the United Way • Managed the production of the video series, including scripting, editing, and execution, ensuring high-quality and impactful content • Designed and produced compelling graphics and promotional materials to enhance the series' visibility • Oversaw communications by drafting targeted emails, scheduling interviews, and facilitating collaboration with others to ensure seamless project execution
• Assisted the Executive Director with analyzing finances and organizing records for the 70,000+ meals served to people in need around my hometown • Managed the planning committee for the annual “Feed the Flock” gala, which raised $85,000 for the Community Kitchen, Backpack Program, and Frozen Meal program. • Restructured and updated the website; formulated press releases; designed digital and print marketing content