Edinburgh, Scotland, United Kingdom
I'm a visual designer and art director with more than 7 years of experience across brand design, creative strategy, marketing and growth advertising, product and UI/UX design. I'm passionate about problem-solving and how we can use technology to improve our lives. My goal is to work on products that can make a positive impact on our world.
-Led and implemented the creative development for the Wealthsimple Tax product from conceptualisation to the in-market campaign. -Designed and developed marketing assets for the acquisition of net new clients and the growth across the existing client base. -Art-directed visual assets throughout the marketing funnel, from paid media through to the user landing page. -Conceptualized and executed new ideas for paid social channels such as Instagram, Facebook, YouTube, Reddit, Snapchat, and TikTok based on data, trends, and reported best practices. Worked with influencers to storyboard new ad content.
Worked as a Graphic Designer and Art Director for Creative Circle's clients such as Deloitte, Indigo inc. MediaOne Creative & Ceridian