Aurora, Illinois, United States
Dynamic marketer with diverse experience in Digital Marketing / Online Retail, CPG, Direct Marketing and Sales. Team player and team leader ready to offer ideas, solutions and focus to help bring brands and new products to market quickly. Experience running email and influencer programs and creating & managing Digital Marketing including SEO and SEM initiatives for multiple brands concurrently. Also experienced in overseeing web design and holistic marketing program development, content creation and editing, extensive project management and conflict resolution in fast paced, cross-functional environments.
Cross promotional marketing strategy and execution, including: - Achieved 355% per email average sales increase - Product launches (around 30/year) - E-commerce development (transitioning website platforms and website evolution) - Social media strategy, planning and execution (including working with influencers/bloggers and agencies) - Photography, graphic design - PIM software integration - Product Review Syndication, UGC Management
SEO, PPC and Social Media all rolled in to one. Evaluate market temperature to plan, initiate and respond accordingly to best reach company goals. Research, plan and implement organic and paid advertising initiatives for double digit growth using BrightEdge & Kenshoo, Marin, SEMRush, Google Analytics and more. Bonus skill includes copywriting for email and celebration ecommerce brand.
- Marketing to target populations using social, print and F2F interaction (traditional sales) - Evaluating vendors and select/build websites - Designing print and digital marketing materials - Creating and managing workflow for client experience and management, photography process, sales and product procurement and delivery - Hiring and managing freelance employees/contractors - Managing accounts payable/receivables, including tax reporting - Growing business from one line to two distinct offerings with growth year over year (300% increase from 2013 to 2014, 200% increase from 2014 to 2015, 300% increase from 2015 to 2016)
-Social media content development -Corporate rebranding projects -Web marketing content and User Experience Clients include Digital Market Solutions, Inc; TSI; Cool Science
- Increasing responsibility within Web Marketing project management - Leading web design and project management teams for US and International initiatives - Representing stakeholders in strategy execution evaluation discussions and design direction - Developing and launching marketing initiatives to share our products and opportunity, including: - Social Media presence with Multi-functional widget application - Direct Marketing holiday/seasonal and semi-annual theme show campaigns - Wedding Registry vendor management and product/messaging updates - Ecommerce promotions - Monthly and yearly Consultant incentive programs to generate new sales - Lead cross functional teams to increase online and direct sales by 20% over plan - Managing SEO agency relationship and other opportunities to market our products and brand - Evaluating goals, performance and continuing viability of existing web and print marketing using analytics and proprietary report analysis - Presenting proposed monthly and large-scale marketing initiatives to diverse group of stake-holders, including CMO as well as creative, legal, finance and web teams - Recognized three times with award for excellent cross-functional team work, project management and mentoring