Oakland, California, United States
Led website design and visual identity initiatives, improving brand consistency across digital touch points. Designed responsive web interfaces, marketing graphics, and branded assets using Figma and Adobe. Established design guidelines and reusable components to maintain a cohesive visual system across products and communications. Partnered with team members to translate complex concepts into accessible and engaging digital experiences.
Developed visual identities and branding systems for UXA events, ensuring consistency. Designed promotional graphics, social media campaigns, and event collateral for guest speakers, conferences, and community events. Collaborated with fellow designers to conceptualize and execute engaging visual experiences for an organization serving the CMU design community.
Designed end-to-end onboarding experiences and SaaS interfaces for DeepTutor, creating user flows and high fidelity mockups that improved product usability. Conducted competitive analyses of AI learning platforms to identify UX opportunities and inform product strategy. Collaborated with developers and stakeholders to translate user needs into intuitive product experiences. Designed responsive interfaces and interaction patterns for API documentation, support, and account management features.
Mentored high school students through the art school application process, providing guidance on portfolio development, personal branding, and interview preparation. Directed portfolio photography and presentation strategies to effectively communicate students' creative work. Advised students on visual storytelling and portfolio curation, helping them develop compelling materials. Provided individualized feedback on essays and creative projects to strengthen admissions submissions.