Chelford, England, United Kingdom
A highly motivated marketer with extensive experience of Creative, Multi-channel ATL Advertising and CRM and a record of consistently achieving targets within budget and to deadline. I have a keen eye for detail and I enjoy working collaboratively and leading a happy, successful team. Skills and experience include, o Strategy & Planning o Driving Results o Decision Making o Creative Design o Budgeting & Cost Control o Data Analysis o Profit Management o ATL Advertising o Influencing o Media Selection & Planning o Customer Focussed o New Customer Recruitment o Adapting to Change o Team Leadership & Performance Management
Responsible for oversight and control of Business Operations, Business Development, Training and Volunteering, and Policy & Communications ensuring the strategic plan and future growth targets are achieved. • Proactively lead the Management Team to achieve the business plan and agreed KPI’s whilst remaining within budget. • Monitor and maintain appropriate management systems to provide effective internal control of operations. • Report against KPI’s and escalate any key risks to Chief Executive Officer. • Identify business requirements and make recommendations to ensure objectives are met. • Promote a culture of continuous improvement to improve services and reduce costs. • Ensure effective relationships are established and maintained with relevant commissioners, partners and stakeholders to create and nurture business opportunities and partnerships. • Ensure departmental income and expenditure is controlled in line with Board approved Company budgets and the Company Finance and Financial Controls Policy. • Oversee the performance management, leadership, development and succession planning of the Management Team.
Responsible for identifying opportunities for growth in both new and existing markets in order to deliver the Funding and Income Generation Strategy for the business. • Responsible for the planning and implementation of substantial programmes of activity including bid writing, tendering, and income generation. • Responsible for the procurement and tendering processes. • Ensure effective relationships are established and maintained with relevant commissioners, partners and stakeholders to create and nurture business opportunities and partnerships. • Develop and maintain accurate and reliable reporting and performance monitoring systems. • Working collaboratively with external partners and identifying new partnership opportunities in line with business growth targets. • Working cross-functionally across all areas of the business. • Responding to changing priorities and working to targets and deadlines.
Responsible for all day to day business operations and leading a ream of Key Players to proactively manage the needs of clients and Care Professionals • Develop and deliver the strategy for the future growth of the business and agree and continually review objectives for business performance. • Define marketing plans and digital media strategies, including innovative and timely content for social media, adhering to brand guidelines and focussing on engagement and awareness. • Develop and maintain accurate and reliable reporting, information and performance monitoring systems to ensure that the business is achieving maximum productivity and provide comprehensive business updates to Directors. • Recruit, train, manage and motivate a high performing team of key players focussing on the needs of clients and CareProfessionals. • Lead and support the Care Professional Experience team to ensure timely recruitment of high-quality Care Professionals with focused and effective strategies for engagement and retention. • Introduce monitoring and audit processes to ensure all Home Instead standards, regulations and legislation requirements, are met and exceeded, providing industry leading quality and compliance. • Continually deliver a message that reflects the Home Instead vision, values and proposition driving culture and engagement.
Responsible for an annual marketing spend of £9.75M across Ambrose Wilson TV production and CRM acquisition and retention direct marketing activity for both the House of Bath and Oxendales Ireland brands. Ambrose Wilson TV Production Responsible for the production of all TV creative for Ambrose Wilson and Oxendales Ireland from concept to execution including all assets for E-Commerce and Paid Social. • Plan and oversee TV shoots on location in both the UK and Europe. • Ensuring all assets are on brand and in line with the seasonal strategy across both print and digital. • Working collaboratively with all internal stakeholders (Buying, Merchandising, CRM and Ecomms). • Work closely with external creative agencies and production companies on model selection, location, set design, storyboards, VO etc to ensure the vision is achieved. • Set and agree the production budget and continually monitor costs to ensure budgets are not exceeded. Customer Relationship Manager (House of Bath and Oxendales Ireland) • Planning and delivering CRM strategies and budgets for the House of Bath and Oxendales brands covering customer acquisition, engagement and retention. • Monitor and maximise customer lifetime value strategies ensuring maximum profitability and loyalty. • Develop relevant engagement and commercial KPIs with clear metrics that show campaign effectiveness and contribution to growth. • Ensuring the database is segmented effectively for targeted marketing activities to enhance CRM performance and grow the size and quality of the customer database. • Develop testing strategies and work closely with the wider Marketing Team to identify areas of opportunity to communicate with customers.
Responsible for developing and implementing all Merchandise Advertising, Mini Offer and Direct Mail customer recruitment plans for the N Brown Group with full budget responsibility. • Control of all stages of 1-Stage customer recruitment from product selection, pricing and promotion to media planning and approval of advertising creative. • Managing a team of 5 campaign coordinators to ensure recruitment plans for 8 campaigns are implemented effectively and company goals and objectives achieved. • Constantly responding to results in terms of media, creative and pricing/margin in order to achieve new customer targets and maximise performance in season. • Developed, built and implemented profitability models and redesigned results processes leading to improved accuracy of forecasting and budgeting.
Experience included: • Purchase ledger and invoice payment • Order processing • Banking • Payroll • Cheque signatory
Responsibilities: • Development and implementation of the direct marketing and advertising plan for the Candid brand including cost effective recruitment of customers. • Cost control and working within agreed budgets and time frames. • Liaison with media and creative agencies.
Responsibilities: • Instrumental in setting up new department producing catalogues for new markets with an annual departmental turnover of £45M. • Development of product ranges and promotional materials/publications in line with the marketing proposition and target customer profile. • Working cross functionally in order to achieve objectives. • Statistical analysis, range development, pagination and approval of layout/artwork through to print to ensure catalogues and leaflets were produced on brief and to deadlines.
Responsibilities: • Buying ladies fashion ranges including outerwear, separates, underwear and accessories in a highly competitive and price conscious market. • Preparation and analysis of statistical data and monitoring results performance in order to structure product ranges. • Liaison with manufacturers and negotiating and buying of merchandise. • Briefing marketing department and photographic studio on how the product was to be presented and promoted including pagination, layout approval, shot selection and artwork approval.