Sydney, New South Wales, Australia
A senior marketing & communications leader with 15 years experience and proven excellence in communications strategy, brand development, marketing strategy, growth marketing, cross-functional team leadership, corporate communications, brand reputation management, public relations, and crisis communications & management. Deep expertise in franchise development, digital marketing, content strategy and event management across a number of industries including fitness, health & wellness, FMCG and franchising. Over the course of my career thus far, I have had the privilege of building & scaling brands with the most incredible brand origin and growth stories and major company announcements including countless growth milestones across Xponential's entire portfolio of brands, 10 acquisitions, industry advocacy & strategic partnerships that have made these companies all the richer for it - all with incredible teams that shared a vision for "success", "brand growth", and "team".
Xponential Fitness is the largest global curator of boutique fitness brands spanning across every major vertical including Pilates, barre, cycling, rowing, stretching, dance, functional training, boxing, running, and yoga. With 3,000+ open locations globally, Xponential's portfolio includes Club Pilates, Pure Barre, YogaSix, Rumble, CycleBar, StretchLab, BFT, STRIDE Fitness, Row House, and AKT.
Club Pilates is the largest Pilates brand across the globe, providing boutique Reformer-based Pilates classes to all fitness levels. It is an Xponential Fitness brand and a franchisor.