Las Vegas, Nevada, United States
Specialties: Isle of Capri Leadership Development Program, Front Line Leadership, Putting People First, Employee of the Month, Team Mastering, Managing People First, Manager on Duty Program
• Responsible for running all aspects of the Marketing Department at two properties. • Responsible for designing, development and implementation of marketing promotions. • Formulated monthly direct mail program. • Managed collateral and signage placement for all promotions. • Coordinated monthly newspaper scheduling. • Supervised daily operations of Players Club. • Responsible for property promotions and marketing communications. • Created a VIP program and acted as a host to VIP Players. • Responsible for ordering all promotional giveaway items.
• Sold group cruise packages to casino management. • Marketed Players Travel concept at national trade shows. • Designed, developed and presented proposals for casinos nationwide. (Clients included Harrah’s, MGM, Venetian and Boyd Gaming) • Monitored all travel arrangements for casino groups. • Created nationwide database of casino executives. • Escorted VIP groups on cruise vacations.
• Responsible for design, development, implementation and evaluation of marketing promotions for six casinos. • Coordinated and monitored player development incentive program for high end players. • Managed collateral and signage placement for all promotions. • Evaluated and presented results of all promotional programs to executive management for all Caesars Entertainment Mid South properties
• Created all wholesale contracts for the Mid South region. • Booked all air group packages. • Represented Caesars Mid South properties at National Trade Shows. • Created a tracking system for wholesale groups.
• Planned/implemented all marketing activities, including promotions, special events, name entertainment and giveaway promotions. • Acted as a liaison between marketing and operational staff. • Contract negotiations for local and headliner entertainment. • Created fiscal budget, examined accruals and P&L statements and reported weekly expenses. • Planned and initiated events for opening the Black Hawk Casino. • Index studies of competitive casinos in the South and Midwest. • Worked jointly with Isle One in implementation of all player promotions.
• Planned and implemented sales and marketing activities, including special player promotions. • Designed and prepared in-house marketing materials and worked with advertising agency for casino promotions. • Contract negotiations with all casino entertainment, planned events with local television and radio stations and direct in-house promotions. (e.g., Monday night football, Player Pictionary, etc.) • Represented the casino at trade shows and out-of- state promotions.