Vienna, Vienna, Austria
I help SaaS companies generate growth through data-driven digital strategies. I connect marketing, CRM, and sales into one structured growth engine. My focus is on making these elements work as one system: clear CRM pipelines, demand-driven content strategies, optimized demo flows, and marketing automation that actually nurtures leads.
- Automating lead scoring, nurturing, and tracking processes to boost the growth - Planning, developing, and executing targeted B2B campaigns across various stages of the customer journey - Utilizing CRM platforms to manage, track, and optimize lead pipelines - Ensuring smooth and efficient campaign management from strategy to implementation - Monitoring emerging trends and technologies to continuously refine lead generation and conversion strategies
- Managing the implementation, maintenance, and further development of web tracking systems (Google Tag Manager, Google Analytics 4, and Matomo) - Analyzing web data to identify trends and derive optimization potential for our clients' online performance - Creating and presenting insightful performance reports and customized dashboards to visualize key business metrics - Developing and implementing strategies to improve conversion rates - Supporting technical and content-related SEO optimization for our client projects, including on-page and off-page optimizations as well as conducting SEO audits - Identifying and implementing new tools and technologies in the field of web analytics and SEO to continuously optimize our processes - Training internal teams and advising our clients on best practices in web analytics and SEO
- Leading a team of digital marketing specialists and content writers - Drawing up and monitoring campaign budgets - Measuring and reporting on the performance of all digital marketing campaigns and evaluating them - Evaluating key metrics that impact our website traffic, service delivery rates and target audience - Collaborating with other departments to discuss plans and marketing strategies - Analyzing marketing data to gain insight into customer behavior, campaign effectiveness and overall marketing performance - Implementing marketing automation tools and workflows to streamline marketing processes and increase efficiency - Managing relationships with external digital marketing agencies and freelancers - Working closely with the IT department on technical projects such as the redesign of the website
- Optimising website content and structure to improve organic search rankings and search engine visibility - Creating and editing high-quality content for a variety of digital platforms including websites and social media - Planning and developing digital marketing strategies and concepts to engage customers and acquire new customers - Managing and optimizing paid advertising campaigns on platforms such as Google Ads - Organizing and coordinating digital marketing campaigns - Monitoring and analysing website traffic, user behaviour and campaign performance using tools such as Google Analytics and providing insights and recommendations for improvement. - Identifying opportunities to improve website conversion rates through user journey analysis and data-driven optimization - Exploring industry trends, new technologies and best practices
- Producing content in various formats, including articles, blog posts and product pages - Using SEO practices to improve content visibility and search engine rankings, including keyword research, on-page and metadata optimization - Edit and proofread content for grammar, punctuation, style, and consistency, ensuring error-free outcomes - Using content management systems and editorial calendars to effectively plan, publish and organise content - Identify and assess potential link prospects, websites, and influencers within the target niche or industry