Greater Philadelphia
• Execute marketing emails through Eloqua including newsletters, product announcements, social media campaigns, and nurture emails • Build and optimize segmentation and email content personalization strategies by leveraging user behavior/intent, activity data, industry, and demographics • Conduct and ideate ongoing A/B tests to improve overall email performance and paid tier conversions
• Create and distribute weekly and monthly emails to advertise events, membership promotions, and other news about the Philadelphia Chapter • Test and deploy emails using Constant Contact email marketing platform • Assisted with transition from Constant Contact to Active Campaign email marketing platform
• Generate weekly content for digital organization message boards using Adobe Illustrator and Carousel Digital Signage software • Used Adobe InDesign to create and establish bi-monthly, organization-wide internal newsletters to distribute new and noteworthy information • Coordinate digital marketing efforts including managing the company LinkedIn page, company Twitter account, website, and Intranet • Work closely with the Communications Team and scientists to manage and document workflow of internal and external publications including scientific manuscripts, abstracts, presentations, and posters
• Reorganized the Food and Beverage Catalog to improve overall user experience (reduced size from 52 to 15 pages and presented final catalog to senior leaders) • Prepared product specification sheets for Solenoid Valves • Provided administrative assistance to a team of 20+ marketing professionals