Kataoka Iwao

Key Account Manager, SharkNinja

Tokyo, Japan

About

Over 35 years rich and broad experience at Bose and 2 years at Shark Ninja in CE market would certainly contribute to develop / expand your business efficiently. These 7 years, I used be a key account manager looks after chain stores, global companies, and other such as Yodobashi Camera, Bic Camera, Yamada Denki, K`s and Edion, QVC, Costco, Cainz and Basia. And, I already have good relationships with their HQs. • Core member of the global project / initiative for the future business model. • Working in AV industry over 35 years and acquired broad knowledge and experience in various field. • 2 years experience in home appliance market at SharkNinja. • Rich experience in wholesale business in AV Industry. • Broad experiences in new business / new sales channel development. • Broad experience in various field, such as Sales, Marketing, Direct Marketing, Supply Chain.

Experience

  • Key Account Manager at SharkNinja APAC
    Jun 2023 - Present · 3 yrs 6 mos

  • Bose Japan (35 yrs 11 mos)
    • Key Account Manager, Wholesale
      Apr 2022 - May 2023 · 1 yr 2 mos

      - Yamada Denki - K’s Holdings - Edion

    • Key Account Manager, Wholesale
      Feb 2018 - Mar 2022 · 4 yrs 2 mos

      - Yodobashi Camera, Bic Camera and Kojima - Aviation Business and overseen some aerospace companies

    • Project Manager / Sales Planning Manager, Sales Planning Office
      Jan 2015 - Jul 2018 · 3 yrs 7 mos

      -Core member of a new distribution policy by localizing the latest policy adapted in EU. - Work with APAC Project Manager in Australia, Corporate Lawyers in France, Legal in Japan, and Information System Project Manager in Netherlands to localize the new policy and related IT system. -Collaborate with colleagues of the related department to ensure the successful Go to Market process and Phase-out process. -Lead distribution policy related process such as assortment change, updating contract and Rebate process. -Deploy new business with one of the large CE Reseller as a project owner. -Support Head of Wholesales Department to ensure the successful sales activities.

    • Manager, Account Sales Group
      Jul 2013 - Dec 2014 · 1 yr 6 mos

      -Supervise 6 Account Managers look after the headquarters of all dealers in Japan. -Collaborate with colleagues of the related department to ensure the successful GTM and Phase-out process in Wholesale Group. -Collaborate with the APAC Market Development Manager to look after the global accounts.

    • Manager, Store Front East Sales
      Jan 2013 - Jun 2013 · 6 mos

      -Supervise 6 sales staff to look after all dealers’ store front in the east region. -Supervise 2 shop staff work at Bose corner of Yodobashi and Bic. - Control sales rep companies to take care of the surrounding area and Bose Corners at big box. - Launched excel based weekly action plan to clarify the status of each sales result in multiple way. - To motivate the sales staff, I launched 3 small project such as Display, Training and Communication, and assigned all staff.

    • Manager, Sales Promotion Office
      Jan 2011 - Dec 2012 · 2 yrs

      -Supervise 6 staff. -Responsible for sales support, training, and display deployment. - As a project manager, led and deployed the previous policy deployment to ensure the successful sales results - Manage sales rep companies to take care of the surrounding area and Bose Corners at Yodobashi and Bic Camera. -Collaborate with an APAC Training Manager to develop an e-learning system and deployed prototype.

    • Senior Manager, BTB Group, Sales Dept.
      Jan 2009 - Dec 2010 · 2 yrs

      -Supervise 3 account managers. -Responsible for various type of the special accounts. -Japan Airways (QC-2 for their executive class) -Apple Japan -SoftBank BB/Mobile -Started to sell Bose products at their direct stores. -Collaborated with SoftBank and Sharp to launch Bose special package (Sharp’s new flagship cell phone and Bose MIE). -Airline subsidiary mail-order companies, Jalux (JAL) and ANA Trading (ANA). - Sidax and Daiichi Kosho (Karaoke Company) -Usen (cable broadcasting company) -Successful New Business Development -Launched TV shopping business at QVC. -Started retail business at NAA Retailing (Narita Airport) and KAA (Kansai International Airport) -Launched club sales channel. Started business with Costco Japan.

    • Deputy Manager / Manager, Office of General Manager
      Apr 2004 - Dec 2008 · 4 yrs 9 mos

      -Supervise 4 staff -New Business Development -Launched Aviation Headset X and start to provide to Japan Defence Force. -Planned an outstanding Press Event for the presence of Bose ANR. This event generated a lot of articles and contributed to the sales. -Successfully managed the collaboration with JAL and started supply of QC2 for their Executive Class Seat as a product manager. This includes coordinating the art work for the custom made QC2, quick instruction manual for the passengers and maintenance procedure for their maintenance team. -Customer Relation -Managed Bose Owners Club, including monthly bulletin and convention parties. It generated mouse-to-mouse effect more than 200M Yen a year. -Communicate with the customers who send owner registration card. Sending Thanks Letter. And contacted the un-happy customers to solve their problem. -Managed Bose Showroom.

    • Acting Manager, Consumer Marketing Dept.
      Apr 2003 - Mar 2004 · 1 yr

      -Responsible in Personal PA system (PD-150, collaboration model of Fender and Bose). - Use direct marketing approach and successfully achieved aggressive budget.

    • Regional Manager, Sales Dept.
      Apr 2002 - Mar 2003 · 1 yr

      -Manage 3 sales staff and responsible business with some resellers. (Yodobashi Camera, LAOX, Audio Union, Marui, Seibu, and more.) -To expand sales by focusing IT business channel, activate / start business with distributors such as Synnex Info-tech and Diwabo Information System.