Kasper Agerbæk Madsen

Forretningssjef hos Orkla Snacks | ex. Red Bull & PMI | FMCG

Oslo, Oslo, Norway

About

Extensive experience in sales and people management in Norwegian retail (national field sales manager, key account manager and project leader).

Experience

  • Forretningssjef at Orkla Snacks Norge AS
    Sep 2022 - Present · 3 yrs 10 mos

    Main responsible for the customer relationship with NorgesGruppen (DVH+KBS), including overall responsibility for sales development, profitability, and market share. Areas of work: - Develop and implement long-term customer plans in line with Orkla Snacks category strategies and in close collaboration with Norgesgruppen. - Leading a team of 2 KAM - Construct annual agreements and manage any associated investment - Full P&L responsibilty - Part of the sales leader group - Analyze, identify, and implement initiatives to achieve defined KPIs in the customer plan, including growth in sales, market share, and profitability

  • Red Bull (Oslo Area, Norway)
    • National Key Account Manager
      Oct 2019 - Sep 2022 · 3 yrs

      Responsible for the development and implementation of the Red Bull sales strategy. Delivering sales, volume and P&L targets with key national accounts (Coop & New business) whilst also working closely with other departments such as Category Insights, Operations and Finance to optimise the sales strategy. Areas of work: - People management - Day-to-day management of business relationship with national key accounts - Construct annual agreements and manage any associated investment -Full P&L responsibility - Drive the in-store execution of agreements in line with Red Bull’s merchandising standards - Deliver insights from regular account sales and profitability analysis - Support the leadership team on the annual business planning process - Review market trends, shopper trends, category and market share data

    • National Field Sales Manager
      Dec 2015 - Apr 2020 · 4 yrs 5 mos

      Responsible for developing and executing Red Bull Norway’s field sales strategy. Managing a team of Regional Sales Managers/Sales rep's and lead them to develop a portfolio of Retail and Impulse accounts in a given geographical area through active selling and the implementation of agreed perfect store standards Areas of work: - Develop and execute the National Field Sales plan. - Establish and maintain a dedicated and fun team environment that encourages positive attitude, team interaction and creativity. - Manage and achieve defined KPI targets nationally: store coverage, distribution, additional store placements, coolers, Perfect Store, etc. - Measure and review the team’s performance against performance targets providing regular and constructive feedback. - Secure and improve the in-store presence of Red Bull via implementation of Perfect Store Standards. - Build knowledge and competencies by training and developing RSM/sales rep's so that each team member’s contribution and potential is maximised. - Ensure right resources (Sales reps & 3rd part) to the right tasks by planning and analyzing impact. - Secure clear & relevant information flow between FSF and office

  • Philip Morris International (4 yrs)
    • Commercial Project Leader
      Jan 2015 - Dec 2015 · 1 yr

      Areas of work: - Translate marketing plans into actionable local Commercial plans paired with trade programs - Provide management with clear action plans across the commercial sphere of activities - Designed and defined commercial territories via RegioGraph for the local sales force team - Day-by-day lead of in-house and 3rd party field force personnel

    • Commercial Planner
      May 2014 - Jan 2015 · 9 mos

      Areas of work: - Planned and followed up in-house and 3rd party field force visit-plans in alignment with KA and trade marketing. - Designed, developed, planned and proposed customer & direct selling activities in cooperation with Key Account and Brand Marketing teams. - Defined new sales territories via RegioGraph for the local field force team. - Responsible for implementing and developing a local customer loyalty program.

    • Commercial Project Executive
      Jan 2013 - May 2014 · 1 yr 5 mos

      Areas of work: - Collected, consolidated, analysed and reported all relevant sales data to the Field Sales Manager - Responsible for all local E-tools (Online, SMS, Field Agent, etc.)

  • Oticon A/S (Copenhagen Area, Denmark)
    • Employer branding coordinator
      Nov 2011 - Jan 2012 · 3 mos

    • Human Resources (Student worker)
      Mar 2009 - Nov 2011 · 2 yrs 9 mos

  • Assistance Coordinator (student worker) at Gouda Travel Insurance
    Mar 2009 - Nov 2009 · 9 mos