Kasper Madsen

Marketing Effectiveness Manager, Consumer Insights and Marketing Analytics at Pandora

Copenhagen, Capital Region of Denmark, Denmark

About

Currently assist companies in making well-informed decisions.

Experience

  • Pandora (Copenhagen Metropolitan Area)
    • Marketing Effectiveness Manager, Consumer Insights & Marketing Analytics, Global
      Oct 2025 - Present · 9 mos

    • Media Analytics Manager, Global Paid Media
      Feb 2024 - Sep 2025 · 1 yr 8 mos

  • Acceleration Nordic (Full-time · 2 yrs 11 mos)
    • Senior Measurememt Consultant
      Jul 2022 - Feb 2024 · 1 yr 8 mos

    • Digital Consultant
      Apr 2021 - Jul 2022 · 1 yr 4 mos

  • Research Consultant at EssenceMediacom Denmark
    Sep 2019 - Apr 2021 · 1 yr 8 mos

    At MediaCom I have: - Been an essential part of an interesting transaction periode that have seen our business grow by 20%. - Acquired the most up-to-date know-how about marketing automation and technology, due to GroupM's leading investments in the most cutting edge knowledge. - Seen my set of responsibilities have spread widely and I have come to master tools such as Excel and Power BI in the process. - Helped our clients gain competitive advantages through insights from customer segmentations, customer clusterings, catchment area analysis and customer database analysis amongst others.

  • Research Trainee, Data & Insights at m/SIX DK
    Aug 2016 - Aug 2019 · 3 yrs 1 mo

  • Student Assistant at KKN UDVIKLING
    Oct 2014 - Dec 2017 · 3 yrs 3 mos