Kasper Jansson

Head of smart, Finland (Brand Manager) at Veho Oy Ab

Vantaa, Uusimaa, Finland

About

Sales and Marketing professional, with over two decades of experience with various big brands in the automotive industry in Finland. Never underestimate the power of doing things differently or tie yourself up to "how it's always been done". This is my philosophy in marketing, advertising and sales management/planning and it is my personal goal in small, medium and large matters. I have many years of international experience of the car industry through different tasks from car salesman to working closely with car manufacturers like smart, Mercedes-Benz AG, PSA (Citroën/Peugeot),Mitsubishi Motors and Ford. Through the years I have worked in many positions in the biggest automotive company in Finland - Veho. Roles, I have successfully worked in: - car sales (Ford and Mitsubishi) (retail) - Brand Manager, Mitsubishi (retail) - Field Manager, Mitsubishi (import) - Product- and Field Manager, Citroën (import) - Sales- and Marketing Manager, Citroën (import) - Marketing Manager, Mercedes-Benz (import) - Head of smart (retail and import) To know the game, you have to know the players and how they play - and this is how I roll. I play to win, together with my teams and colleagues.. Through the years my passion has always been in developing processes and creating new ways of thinking with an out-of-the-box twist. The wheel CAN be reinvented, or at least rethought!

Experience

  • Veho Oy Ab (21 yrs 10 mos)
    • Head of smart, Finland (Brand Manager)
      Nov 2023 - Present · 2 yrs 9 mos

    • Marketing Manager, Mercedes-Benz Cars, Vans and CSP (Distribution and Retail Finland)
      Jan 2022 - Oct 2023 · 1 yr 10 mos

      Head of marketing for new and used Mercedes-Benz Cars & Vans and Customer Service & Parts (Aftersales) in Finland at Veho Group

    • Marketing Manager, Mercedes-Benz PC and LCV
      Jan 2019 - Jan 2022 · 3 yrs 1 mo