Dubai, United Arab Emirates
I am helping brands elevate user acquisition, digital growth, increase online sales, improve KPIs, conversion rate, cart abandonment rate, through performance marketing campaigns, SEO, SEM, Social Media Marketing, Yandex and programmatic campaigns. I have over 15 years of experience in digital marketing, covering areas such as SEO, SEM, Social Media, Performance Marketing, Lead Generation, Programmatic, Analytics, Yandex, and Mobile Apps campaigns. I've successfully executed paid search and acquisition campaigns with a media budget exceeding 8 million USD and optimized (SEO) over 160 websites for both international and local clients. I am an expert in analytics tools and implement data-driven strategies based on deep-data insights. The tools I have worked with include Google Analytics, GAP, SEM Rush, Yandex Metrica, Adobe Analytics (Omniture), BrightEdge, WebTrends, Marin Software, Kenshoo (Skai), Ahrefs, ScreamingFrog, Google Search Console, and Chartbeat. Experienced in building digital strategies from scratch, with the ability to integrate them into marketing and sales, resulting in high ROI. Proficient in preparing and managing SEO, SEM (PPC), and social media/online marketing strategies tailored to specific regions and markets. Adept at boosting web traffic through the proper utilization of digital platforms and reducing the cost of advertising. More about me: - Certifications: https://skillshop.credential.net/profile/kashifrehmat/ - IPA (Institute of Practitioners in Advertising) Certified - Google Ads Certified Professional with more than fifteen years of experience - Digital Marketing certified by IAB (Interactive Advertising Bureau) and Google - Worked for large scale public development sectors such as Entertainment (Global Village, The Entertainer), Hospitality (IHG, TAJ Hotels), eCommerce/Shopping (Carrefour), Malls (Dubai Malls), Automotive (Volkswagen, Volvo) UAE National Day 2010, UAE Elections 2011 and many more - Strong understanding & advance knowledge of digital marketing trends, strategy and best practices Areas of Expertise: Performance Marketing / Lead Generation Digital Growth Specialist SEO - Search Engine Optimization SEM - Search Engine Marketing / PPC GDN - Google Display Network SMM - Social Media Marketing Social Media Management Remarketing / Retargeting Campaigns Mobile Apps Marketing Google Shopping Ads Programmatic Advertising Email Newsletter / SMS Marketing Display Advertising YouTube Video Marketing SEO, SEM and Analytics tools
Client: Meydan Free Zone
𝐌𝐚𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Implement growth strategies and execute comprehensive digital marketing campaigns to drive high-quality traffic and conversions, with a focus on increasing online bookings. As a Performance Marketing Lead at Stella Stays, I oversee and optimize performance marketing campaigns across SEM, SEO, Yandex, Social Media Platforms and OTAs. My primary focus is driving leads and sales, leveraging data-driven strategies to enhance online visibility and conversion rates. 𝐊𝐞𝐲 𝐓𝐚𝐬𝐤𝐬: ➤ Paid Media Management: Oversee and optimize campaigns across Google, Meta, display networks, OTAs to drive bookings and maximize return on ad spend (ROAS). ➤ Conversion Rate Optimization (CRO): Implement and test strategies to optimize landing pages, booking flows, and the overall user experience to boost conversion rates. ➤ Audience Targeting & Retargeting: Develop precise targeting strategies, including retargeting past visitors, to engage potential guests at every stage of the booking journey. ➤ Data-Driven Analysis: Continuously analyze campaign performance, A/B test creatives, and leverage insights to adjust strategies in real time, ensuring a data-driven approach to maximize bookings. ➤ Collaboration with Product & UX Teams: Partner with design and product teams to ensure seamless booking experiences that align with customer behavior and industry trends. ➤ SEO & Content Strategy: Implement an effective SEO and content strategy to ensure alignment across organic and paid efforts, enhancing visibility and driving organic traffic and sales ➤ Budget Allocation & Forecasting: Strategically manage budgets to allocate spending efficiently across high-performing channels and accurately forecast future marketing investments. ➤ Reporting & KPI Tracking: Regularly report on key performance metrics (KPIs) such as cost per booking, conversion rate, and ROAS, adjusting strategies as necessary to reach booking targets.
- 400% user acquisition growth by implementing SEO, UI/UX, and content strategies, as measured by MOM - Elevating the brand to improve organic traffic and user acquisition through the management of newsletters, push notifications, technical SEO, social media, and SEM campaigns - Introduced 'Web Stories' to drive quick traffic and attract users through Surfaces across Google (SAG) - Utilizing tools such as Google Analytics, SEM Rush, GSC and Chartbeat for in-depth data analysis, shaping informed strategic decisions, and optimizing user engagement - Implemented new content strategies to improve the traffic to the website
- Leading SEO and SEM department with hands-on and strong technical experience, responsible to optimize and improve organic and paid traffic across all business and consumers websites, newly launched mobile Apps along with reporting, analysis, referral, proposals and presentations. - Run performance marketing campaigns to increase the paid subscriptions across the platforms such as Google search, display network, remarketing, Facebook, Instagram, Twitter, LinkedIn, YouTube and programmatic - Managing technical SEO across all business and consumers websites that includes Google search console, Bing webmaster tool. Google tag manager (GTM), Google analytics events & goals for paid subscription, Google analytics e-Commerce integration, Google analytics custom reporting, DataStudio reporting - Optimizing the sites by using the tools such as Ahref, SEMrush, Buzzsumo, MOZ, Screaming etc A list of few sites: www.arabianbusiness.com www.timeoutdubai.com www.timeoutabudhabi.com www.timeoutdoha.com www.timeoutbahrain.com www.timeoutriyadh.com www.timeoutsharjah.com www.timeoutmuscat.com www.cosmopolitanme.com www.cntravellerme.com www.caterermiddleeast.com www.harpersbazaararabia.com www.esquireme.com www.gqmiddleeast.com www.masala.com www.admiddleeast.com www.itp.net www.constructionweekonline.com www.oilandgasmiddleeast.com www.hoteliermiddleeast.com www.fm-middleeast.com www.logisticsmiddleeast.com www.constructionweekonline.in www.hotelierindia.com itp.live
- Optimizing (SEO) Carrefour UAE website (desktop & mobile version) - Responsible to increase online sales for non-food and e-food through SEO - Managing all paid search (SEM) activities for Carrefour UAE and Carrefour Now - Running Mobile App Campaign (UAC) to increase downloads for Andriod & iOS apps (MyCLUB) - Responsible & running AlwaysOn and Promotional SEM campaigns for non-food and e-food sections across Carrefour UAE and Carrefour Now - Responsible to optimize (SEO) all other Carrefour e-Commerce & corporate websites - Implemented & managing Google 360 (GAP) for UAE along with other ecommerce & corporate websites - Organized & managing Google Search Console for Carrefour UAE and all ecommerce & corporate websites - Organized & managing Google Tag Manager for Carrefour UAE and all ecommerce & corporate websites - Responsible to bring new SEO and SEM tools in-house to improve the performance of websites - Liaising with the content team to optimize websites with the content strategy for Carrefour UAE and all ecommerce & corporate websites - Liaising with UI/UX team to improve user experience for Carrefour UAE and all ecommerce & corporate websites - Working closely with the development/production team for the implementation of technical changes for Carrefour UAE and all ecommerce & corporate websites - Media planning, budgeting & KPIs forecasting for upcoming promotional SEM campaigns - Creating and analyzing sales funnels to improve overall website performance and online sales Carrefour Websites: www.carrefouruae.com www.carrefouregypt.com www.carrefourksa.com www.carrefourlebanon.com www.carrefournow.com www.carrefouroman.com www.carrefourqatar.com www.carrefourkuwait.com www.hyperstariran.com www.carrefourarmenia.com www.carrefourgerogia.com www.carrefourjordan.com www.hyperstarpakistan.com www.carrefouriraq.com www.carrefourbahrain.com www.carrefourkenya.com
Google AdWords Certified Professional with more than ten years experience in SEO, SEM Define SEM and SEO Strategy for international and local brands such as IBM, American Express, MetLife, Nestle, Philips, Volvo, Volkswagen, IHG, Al Jazeera, NCBC, Taj Hotels etc. Improving/increasing business leads, sales and conversions by paid search campaigns. Managing SEO work program on the new website developments, enhancements and ongoing SEO activity. Working with the Digital Analytics Director to measure, track and optimise organic and paid search activities Managing internal SEM / SEO team as well as budgets, and liaising with clients to ensure measurable and improving ROI and continue to evolve digital marketing strategy. Current SEO & SEM Projects: www.ibm.com www.metlifealico.ae www.americanexpress.com.bh www.drivevolvome.com www.philips.ae (Styleshaver) www.qualcomm.com www.ogilvynoor.com www.apta-advice.com (Nutricia) www.bebecare.me (Nutricia) www.ncbc.com www.memacogilvy.com www.theentertainerme.com www.kotexarabia.com www.aljazeera.com www.aljazeera.net www.filmisgreatgcc.com [www.visitbritain.org] www.tajhotels.com www.amcor.com www.volkswagen-me.com www.u4hk-me.com (Nestlé) Display Advertising: www.ihg.com www.americanexpress.com.bh Training: June 12, 2013 - WPP's Anti-Bribery & Corruption Training Course - WPP Code of Conduct: How We Behave February 26, 2013 - Google Enhanced Campaigns at Dubai Internet City, Building 3 (Dell Building), UAE March 18, 2012 - Global Bribery and Corruption Awareness - WPP Code of Conduct: How We Behave