Kasey (Firnbach) Snyder

Director - Partnership Activation at Northwestern & Ryan Field Global Partnerships

Vernon Hills, Illinois, United States

About

Experience

  • Director - Partnership Activation at Legends Global
    Feb 2026 - Present · 6 mos

  • Northwestern Sports Properties (6 yrs 10 mos)
    • Manager - Partnership Services
      Jun 2024 - Feb 2026 · 1 yr 9 mos

    • Senior Coordinator - Partnership Services
      Jan 2022 - Jun 2024 · 2 yrs 6 mos

    • Coordinator - Partnership Services
      May 2019 - Jan 2022 · 2 yrs 9 mos

  • Sports Marketing Promotions Director at University of Iowa
    Aug 2016 - May 2019 · 2 yrs 10 mos

    - Assist in developing marketing strategies for Iowa’s 24 Division I athletic programs - Worked with local organizations and groups to create community engagement opportunities - Facilitated ticket sales and bolstering attendance at marginally attended sporting events - Create and organize elements of a game day productions – including music, promotional items, on-field/court presentations, and game-day scripts - Supervised as many as 20 marketing interns

  • Property Assistant at Northwestern Sports Properties
    Jun 2017 - Aug 2018 · 1 yr 3 mos

    - Assisted with creating sponsorship proposals for various sports and presenting to potential partners - Implemented sponsorships into a variety of events - Organized and provided hospitality for annual golf outing for over 50 sponsor executives - Developed sponsor specifications for radio, print, digital, and in-stadium advertising

  • Front Office Administration Intern at Vernon Hills High School
    Jun 2016 - Aug 2016 · 3 mos

    - Assisted in preparing schedule and registration information for 1,300 students - Worked with parents, teachers, and students in accommodating their educational needs