Sankarankovil, Tamil Nadu, India
I am a results-driven B2B marketing professional with 5 years of experience in campaign strategy, demand generation, and data-driven marketing across the US and India markets. I have a strong track record of turning data into action from identifying the right audience segments to executing high-impact email campaigns that convert. At TVS Next, I increased campaign response rates by 45% by combining precision targeting through LinkedIn Sales Navigator and ZoomInfo Engage with well-crafted, segment-specific messaging. My core strengths include: - End-to-end campaign management planning, execution, analytics, and optimization - B2B demand generation and outbound marketing across email and digital channels - CRM management using HubSpot, Apollo.io, and ZoomInfo - Marketing analytics and reporting with Power BI and campaign dashboards - Audience segmentation, ICP building, and ABM-style targeting - Content strategy, copywriting, and cross-functional collaboration Let's connect if you're building high-performance marketing teams. "Digital Marketing Freelancer in Tenkasi"
- Lead end-to-end B2B marketing campaigns across email, social, and digital channels, ensuring precise audience targeting and consistent brand messaging. - Conduct competitive analysis and market research to identify GCC hiring trends and build highly relevant, conversion-focused campaigns. - Manage and allocate marketing budgets to maximize campaign ROI across all initiatives. - Present monthly campaign performance reports (open rate, CTR, delivery rate, response rate) to senior leadership with clear, data-backed recommendations. - Continuously optimize campaign strategies based on performance data and market signals. - Create industry-tailored content for diverse customer segments, improving audience engagement and resonance. - Collaborate with design, sales, and engineering teams to ensure seamless campaign delivery.
As a market research executive my responsibility is to conduct email campaign and churn data list for email campaign. - Identified the required companies and contacts as per the target segments - Reviewed the contacts list with my TL and get approved - Generated email contents according to the email campaign and review with the practice leadership - Generated the data list into email campaign tools and send mass bulk campaign across US region - Once done the email campaign, I have to generate analytics report for the email campaign (Open rate, Delivery rate & Responses rate) - My goal is to get inbound leads from the email campaign and fix meeting with my leadership people - Apart from my work, I have contributed Chatbot UI interface for my company portals. - Have a basics knowledge on Figma tools and done presentation on Law's of UX
As a market research trainee my responsibility is to identify the companies and contacts data for the email campaign and for the sales call. - Identified the companies and contacts in Software development, Digital Enterprise & Brick and Motor - Handled the HubSpot CRM tool for uploading identified contacts and assigned to Sales executives
Pursued 2-year master's on Marketing & Finance. Learnt lot of managerial knowledge and discussed lots of HRV (Harvard Business review) Case studies. - Placed 3rd position in Business quiz conducted by DOMs-NIT Trichy - Placed 1st position in Business quiz conducted by JIM-Trichy - Coordinated Photograph event in Jimnesia 2019 - Coordinated B-quiz event in Jimnesia 2020
Did 3-month sales internship in Trichy, my responsibility is to identify the renners range paint product usage in Trichy market. - Visited all the retail stores in trichy. - Conducted survey on product usage. - Presented to ASM of Trichy market and dicussed