Bengaluru, Karnataka, India
Technology has always fascinated me and an incessant passion to use a combination of technology and business acumen to solve problems of various kinds has structured my career path. I have worked for a couple of leading e-commerce platforms, both in the seller side and buyer side. I graduated with a MBA degree from IIM Bangalore where I primarily opted for courses in the domains of analytics and data science, technology, strategy, marketing and operations. I am zealous about keeping myself updated with the trends in the field. My stints as projects leader at work and colleges have enabled me to be a perseverant individual with a knack for leading teams and working with people to outperform the set targets.
- Formulated and executed strategic initiatives to drive new user acquisition for Paytm Mall - Optimized cashback spends by sensitivity analysis across brands and business categories to improve net margin - Led traffic demand planning at channel and category level - Worked on search analytics and recommended product and curation improvements to improve search conversion
Cloudtail India is the largest seller in Amazon India marketplace. - Strategized new fulfilment model for improving selection of long tailed categories by benchmarking against fulfilment models in other geographies - Devised strategy to minimise inventory cost - Optimised warehouse space by preventing accumulation of unhealthy inventory - Prepared negotiation playbooks for the vendor managers and vendor education packs for the new fulfilment model
- Analysed CRM performance for a leading e-Commerce client with specific focus on promotional campaigns - Performed segmentation, cohort and multivariate analyses for 250+ campaigns run in US and Europe and provided recommendations to improve activation rates, reactivation rates, CLV and RoI - Analysed the effectiveness of customised email promotions on bottom line - Automated metrics measurement of 30+ campaigns