Denver, Colorado, United States
You hired an agency to grow your brand. The strategy looked solid on the pitch deck. But once you were onboarded, things started to feel… off. Your account got handed to someone junior. Decisions were made without really understanding your margins or your data. And when results didn't come, the reporting got busier, but the clarity didn't improve. It's a pattern that's frustratingly common in this industry. Most agencies are optimized for scale, not outcomes. And when you're a founder who lives and breathes your numbers, that gap is hard to ignore. I started REACH because I've been on both sides of the table, scaling brands like Fanatics and Beauty Bay as an operator, and working closely with agencies as a decision-maker. I understand what good looks like, and I built REACH around that standard. Here's what working with me looks like: → You work directly with me. No handoffs to junior team members or overseas contractors. → Every decision is grounded in your data: margins, CAC, LTV, not just ROAS. → Strategy that's built for profitable growth, not activity metrics. My clients' results speak for themselves: 📈 +182% YoY Shopify sales 📧 +243% YoY email revenue 🎯 +62% YoY conversion rate improvement REACH works best for founder-led Shopify brands doing $15K–$150K/month who want a senior operator in their corner, not another account manager learning on their budget. If that sounds like you, the first step isn't a sales call. It's a free Growth & Revenue Audit, an honest look at what's working, what's broken, and exactly where your next $50K in revenue is hiding. 👉 DM me "Audit" or hit the link below to claim yours.
I help brands turn underperforming sales channels into scalable profit. Built and scaled a full-service agency delivering Shopify sales growth of +182% YoY, conversion rate improvements of +62% YoY, and email revenue increases of +243% YoY for clients across FMCG, sports, beauty & more. Managed $4M+ in ad spend, generating $11M+ in online sales and $2.2M+ in email revenue. From launching high-converting Shopify/Wix stores to managing end-to-end eCommerce ops (paid media, email/SMS marketing, CRO, UGC, influencers/affiliates and analytics), I combine strategy, execution, and measurable results to drive growth.
Built and scaled a direct-to-consumer Shopify brand from the ground up: sustainable athleisure, designed and manufactured in the USA. Took full ownership of every layer of the business: brand identity, product development, Shopify store build, paid media, email marketing, influencer strategy, and operations. No agency. No playbook. Just hands-on execution from zero to exit. Successfully sold the business and exited to focus exclusively on REACH E-Commerce Consulting. RECOSIVITY is where the strategy became personal. Running my own brand by managing real ad spend, real margins, and real customer relationships gave me a ground-level perspective that most consultants and agency founders simply don't have. It's the reason I can sit across from a Shopify founder and understand not just the metrics, but the pressure they feel.
- Created and built out JD's 5-year Partner Program roadmap to reach £500 million in revenue - Implemented tactical co-funded sales initiatives which drove 125% uplift in PP sales - Owned and improved ways of working with key JD accounts: Nike, adidas, Under Armour, Reebok & more
- Delivered YoY revenue growth in key markets (France +86%, Germany +112%, Spain +142%) through effective planning and smooth execution of a localised trading calendar supported by all channels - Improved country profitability by leveraging relationships with Logistics, Paid Media and Brand, improving ROAS, increasing items per order to allow for WH efficiencies, and driving AOF thanks to brand awareness - Introduced new reporting matrix in collaboration with BI and Finance to provide more accurate performance insights via country P&Ls - Optimised user journey across web and app to drive conversion with relevant content, strong stock availability, local payment methods and visual merchandising
- Reduced monthly stock wastage (-63% vs previous months) by tracking sales patterns and shelf lives, reactively trading into problem ranges/categories - Introduced data-led trading approach to maximise sales and improve CLV in close collaboration with CRM - Navigated the business through the peak of Covid supply shortages, ensuring best possible stock availability and upfront customer communication to manage expectations while launching a next day delivery service for key workers (incl. NHS, teachers and more) - Implemented new cross-functional ways of working to ensure better collaboration across Trading, Marketing, B&M, Content, IT, NPD and Creative