Copenhagen, Capital Region of Denmark, Denmark
The world is overloaded with noise, but it is starving for meaningful sound. As the CEO of Sonic Minds and an international audio branding juror, I have spent over 20 years proving that sound is not a "nice-to-have" creative layer. It is a high-stakes strategic brand asset. In a digital-first world where we only have two primary senses to evaluate a brand, your audio identity is either building trust or actively devaluing your brand equity. My background as a professional jazz drummer taught me the discipline of rhythm, timing, and the power of the "unplayed" note. Today, I apply that same intentionality to global brands. I help market leaders bridge the gap between their visual identity and their sensory reality, ensuring that every touchpoint, from a product sound to a global campaign, sounds as premium as it looks and strengthen the UX. What I do: I lead a team of specialists at Sonic Minds dedicated to "making the world sound better, product by product, brand by brand." We break down the silos between Marketing and Product teams to create a unified sonic user experience that works across physical, digital, and brand ecosystems. Selected Experience: I have had the privilege of shaping the soundscapes for some of the world’s boldest brands, including Volvo, ASUS, Carlsberg Group, Ørsted, Baker Hughes, B&O and Jabra. Beyond the Agency: I am a frequent speaker and guest lecturer, committed to raising the global standard for audio branding. Whether I am serving as an international awards juror or an external examiner, my goal is the same: to help brands understand that just because you can use sound, doesn’t mean you always should. Let’s talk about how your brand sounds.
Sonic Minds activate brands by utilizing and implement the power of music and sound design in all brand touchpoints, products, and channels to create consistent and emotionally engaging audio customer journey experience. We are an audio branding agency specialized in audio identities, music production, sound design, on-hold music, Voice Over for all platforms and channels. We help brands create more affective and effective communication through sound and music. We secure brands and brand managers in: - On-brand, affective and cost-effective use of sound and music in all brand touchpoints - Audio Brand asset management - Consistent, emotional and meaningful production and use of sound and music in all brand touchpoints and products - Strengthening brand reputation and recognition through sound and music Our Philosophy: We love Silence and believe that when we break it, it has to create more meaning and value than the silence itself. Otherwise, we just create noise. Core specialties are: Audio Branding Consultancy Audio Brand asset management Audio UX Music production On-hold music Sound design Sound logos Audio Identities Music Production Speak & Voice Over Strategic Audio Branding & Communication Karsten Kjems often hold speeches and teach in universities covering the area of: Strategic use of Sound- and Audio Branding as part of an integrated communication. Sound design and Sound branding
How to create brand equity and strengthen the brand, UX, and communication with strategic use of sound and music Thru his sound-designed presentation, the audience will get insights covering: • The power of music, audio branding, and sound design in UX, marketing and branding • The strategic use of sound as a tool to enhance brand equity. • Transforming brands and products into engaging music and sound designs. • Developing a dynamic audio design system for an engaging User Experience across all brand touchpoints. Karsten Kjems is a passionate Audio branding specialist with 20+ years of international experience, dedicated to creating meaningful and relevant communication and customer journey experiences through sound and music. His business concept is unique, and brands like Whirlpool, ASUS, Danske Spil, Jabra, Arla, MobilePay, Volvo, etc., take advantage of his expertise to deploy audio intentionally on their digital transformation journey to create more emotional engaging branding and customer experiences. He believes in less ‘noise’ and strives to create more awareness about the value of silence, the power of sound, and music in the pursuit of creating more engaging, relevant, and meaningful brands, and communication. He is an outgoing, entrepreneurial, determined, and enthusiastic speaker by nature. When he is on stage, it is evident that, being a musician, he is used to the limelight and embraces the feeling by giving the audience an excellent performance. Languages: English & Danish
Guest teacher in audio branding, marketing and sound design and the use of music as a strategic communication and branding tool.
Teaching in Sound Branding, Sound Management and Sound Business Models
As a proffesional drummer, i have recorded 4 albums as a sideman in various orcherstras, played over 1000 gigs as a proffesional in Denmark, Norway, Sweden, Thailand. see. www.kjems.com and, www.nulleogverdensorkestret.dk for more
Skilsmisse er en livskrise på linje med dødsfald. Det er ubeskriveligt hårdt, og når man står i det, kan det virke helt uoverkommeligt. Men der er en vej igennem! I dette ærlige foredrag fortæller Karsten Kjems åbent om de faser, han som mand har oplevet i skilsmisseprocessen samt de forskellige følelser og tanker forbundet dermed: Erkendelsen - Vrede, afmagt og frustration Forståelsen - Skyld, bitterhed og skam Befrielsen - Tilgivelse, kærlighed og håb for fremtiden I foredraget deler Karsten ud af sine følelsesrejse, værktøjer og erfaringer og håber at kunne støtte andre til at komme værdigt igennem en skilsmisse, med en god relation til både sig selv, eks og børn, samt inspirere andre mænd og kvinder til at turde anvende skilsmissen som et værktøj til at blive en bedre udgave af sig selv, komme styrket videre med værdighed - og med en ny tro på kærligheden.
Low-Fi want to create the world’s #1 community for intimate live music experiences. Low-Fi is where you go to find intimate concerts, discover new bands and connect with other cool music fans. You can create your own concert or attend one held in the community. Bands can promote themselves, get more paid gigs and connect with fans in a powerful way. We are building a fair-trade music business and we strongly believe that music is something we do together. Let’s #musictogether!