Greater Wurzburg Area
Founder of Markenlexikon.com Consultant for Brand Strategy (especially Brand Identity) Professor at the Technical University of Applied Sciences Wuerzburg-Schweinfurt Visiting Professor at the University of Erlangen-Nuernberg Specialties: One of Germany's leading experts in Brand Strategy and Brand Management (see www.markenlexikon.com)
Professor for brand management and general business at the Technical University of Applied Sciences Wuerzburg-Schweinfurt ... teaching, among others, brand strategy, influencer marketing, and customer relationship management.
Head of the master program "brand and media management" (Marken- und Medienmanagement): www.m3ve.de. Among others, I am teaching strategic brand management, internal branding, and influencer marketing.
Providing profound brand knowledge from A to Z for branding experts in German-speaking countries, e.g. an extensive glossary, 500 downloads on branding, 150 brand management consultancies, recent branding literature, news on branding, current seminars & conferences as well as famous brand name stories.
Marketing and selling knowledge management and intranet software solutions to companies.
Several projects related to pricing and positioning of a new car models in the automotive industry, brand protection and security strategy development for a chemicals company, and market due diligence projects in the telecommunications industry.