Harrow, England, United Kingdom
I am an award-winning statistician, analytics consultant and trainer specialising in turning complex data into clear, practical insight that helps organisations make better decisions. Through Ask Karsten, I provide consultancy, advisory support and bespoke training across statistics, market research and advanced analytics. My work includes segmentation, key driver analysis, MaxDiff, conjoint, weighting, questionnaire design and research strategy across a wide range of sectors. Alongside consultancy, I am passionate about developing statistical capability in individuals and organisations. I am an experienced and highly rated teacher and trainer, known for making statistics accessible, engaging and relevant to real business problems. I teach at the London School of Economics and the University of London on behalf of Coursera, and deliver professional training courses for researchers and insight teams. My wider industry roles include: • Chair, MRS Advanced Analytics Group • Member, RSS Social Statistics Section • Member, MRS Market Research Standards Board • Reviewer for the International Journal of Market Research (IJMR) • Reviewer for Applied Marketing Analytics (AMA) Alongside consultancy and teaching, I remain actively involved in professional and voluntary roles supporting grassroots gymnastics and I have spent the last year re-learning the piano.
Founder of Ask Karsten, providing expert statistical consultancy, advisory support, advanced analytics and bespoke training. I work with agencies and organisations to deliver seamless analytics support across a wide range of sectors, including segmentation, key driver analysis, MaxDiff, conjoint, weighting and survey design. My training equips researchers and insight professionals with the skills and confidence to add real value through statistics and analytics.
Providing online tuition for the International Foundation Programme (IFP) in Computer Science via Coursera. Responsibilities include leading student forums, hosting webinars, delivering weekly updates, marking assessments, and supporting a global cohort in mastering statistical concepts applied to computer science.
Class teacher and lecturer for 'Market Research Methods' course for undergraduates in the Department of Statistics. I also set, supervise and mark the 80 students their class presentations and projects. I am also the secondary marker for the main exam