Karsten Mayer

Head of Marketing Campaign Cars & Digital Extras

Germany

Mercedes-Benz AG (26 yrs 6 mos)
- Head of Marketing Campaign Cars and Digital Extras
  Apr 2024 - Present · 2 yrs 3 mos
- Head of Marketing-Communication Digitalization
  Mar 2021 - Mar 2024 · 3 yrs 1 mo
  - Marketing-Communications for digital offerings ofMercedes-Benz eG Mercedes me - Development and establishment of the in-car and in-app communication channels.
- Head of Brand Experience Platforms
  Oct 2016 - Feb 2021 · 4 yrs 5 mos
  - Management and implementation of the worldwide trade fair appearances of Mercedes-Benz cars - Development and establishment of new brand experience platforms such as the me Convention