São Paulo, Brazil
• C-level Executive with 25 years of leadership experience in multinational and Brazilian Consumer Goods companies, including 15 years at Nike and 4 years at Grupo SBF/Fisia, local (in country), regionally, and globally. • Proven track record in leading and accelerating significant businesses (US$ 1 billion / R$ 5 billion in sales) and leading, coaching, and developing extensive teams (1400+ employees). • Skilled in developing and implementing strategies to set up new businesses, enter new markets, and aggressively accelerate growth of existing businesses. • Firsthand experience managing a regional network of Distributors for a multinational brand, directly leading the transition of a subsidiary to a local distributor company and running such a distributor myself. • Solid functional expertise in Digital Transformation, Store Expansion & Operation, (Multi-) Channel Management, Brand Management, Corporate Strategy, and Finance & Planning. • Bloomberg Latin America Top 500 Leaders in 2024. • Background in Strategy Consulting, including McKinsey and BCG. • Exceptional international experience with working experience in 8 different countries, including five times as Country Manager or Regional Director, and MBA studies in 3 countries. Fluent in 5 languages. • Private email [email protected]
Leading the Levi's brand, business and team in Brazil (Digital Channel Levi.com.br, Owned & Operated Mainline stores, Outlet stores, Franchise stores, Wholesale business)
Responsible for the entire Nike business and brand in Brazil (Digital Channel Nike.com, Nike stores, and Wholesale) with full P&L responsibility for R$ 5 billion / US$ 1 billion business and 1400+ team. Member of Managing Board of SBF Group, reporting directly to Group CEO and Board. • Transitioned Nike business in Brazil from Nike Inc. subsidiary to a newly created, local Distribution company (“Fisia”) and integrated it into Grupo SBF. • Doubled the revenues of the Nike business in Brazil (R$ 2.5 billion to R$ 5 billion) through Digital Transformation, monobrand store expansion, and highly engaged teams. • Drove digitalization of business to one of the highest levels in the Nike world. • Significantly increased profitability of the business through DTC expansion, price & margin optimization and increase of local production. • Strongly improved efficiency through inventory and working capital optimization.
As the Chairman, I led the Board that included the GMs of the leading Sports Brands in Brazil. • Defined, aligned among the associates, and operationalized the Annual Strategic Priorities of the Association.
Responsible for the Nike business in Brazil (Digital Channel Nike.com, Nike stores, and Wholesale) with full P&L responsibility (R$ 2.5 billion) and entire country team (1000+ employees). Direct report to VP Central & South America. • Achieved double-digit growth through Digital Transformation and Strategic Accounts. • Carved out Nike Brazil operations from global Nike Inc systems and processes for transition to SBF Group
Responsible for the integrated Marketplace Strategy, Go-to-Market approach, and revenue growth of all wholesale channels, reporting to General Manager Brazil. • Accelerated growth through digital, strategic partnerships, and streamlining team.
Responsibility for 800+ Nike stores across 6 countries. • Accelerated growth from flat to second fastest growing channel in the geography. • Consolidated aggressively store fleet & partner portfolio. • Opened Flagship stores in key cities, such as Mexico City, Buenos Aires, and Seoul.
1999 - 2001 Associate 2002 - 2003 Consultant 2004 - 2005 Project Leader • Industry focus: Consumer Goods & Retail. • Functional focus: Strategy, Market Entry, Growth Management, and Transition Management.