Carmel, Indiana, United States
I founded a marketing consulting business after being a stay-at-home mom of 4 for the past few years. I have enjoyed using my giftings in the professional realm again and networking with others. I am interested in getting back into the work force in more meaningful ways as my kids get older and I have more capacity. I enjoy working out, reading, spending time outdoors and baking!
Serve as a strategic marketing advisor to corporate and nonprofit clients, guiding go-to-market strategy, campaign execution, and performance optimization. • Advise clients on growth strategy, audience targeting, and channel planning, aligning marketing efforts with business objectives • Lead development and execution of integrated marketing campaigns across paid, owned, and earned channels • Conduct customer interviews and market analysis to inform positioning, messaging, and product-market fit • Manage and direct external agencies and freelance partners, ensuring alignment to strategy and delivery of measurable outcomes • Oversee digital ecosystem development, including Shopify builds, paid media (Google/Meta), and organic social strategy • Act as primary point of contact for clients, providing ongoing strategic guidance and performance insights
Led customer-facing marketing strategy and execution for key retail accounts, driving omnichannel growth and enhancing the customer experience. • Developed and executed omnichannel marketing strategies to improve in-store and digital customer experience across major retailers including The Home Depot • Acted as a liaison across internal teams and retail partners, aligning stakeholders on marketing initiatives and execution priorities • Led rebranding initiative for in-store merchandising, improving brand consistency and customer engagement • Established customer feedback response framework, improving customer experience and brand perception • Drove cost efficiencies through vendor and program optimization, including a $42K cost savings initiative
Solely responsible for website content and social media sites. Wrote press releases for industry magazines, consumer enthusiast blogs & product blasts to key customers. Generated sales in the specialty toy market via cold calling. Planned and executed domestic & international trade shows.
Transitioned to being a stay-at-home mom while my husband was transferred for his career.
Associate Channel Manager- Mass Specialty (2012) Managed a portfolio of 12 national retail accounts with full P&L ownership and responsibility for growth strategy and execution. • Owned $13M P&L, developing and executing account-level growth strategies • Identified market opportunity and repositioned product offering, generating $1M in incremental revenue • Partnered cross-functionally across sales, product, and marketing to deliver customized solutions for key accounts • Led client presentations and business reviews, acting as a strategic partner to retail buyers Associate Channel Manager- Wal-Mart (2010- 2012) Managed one of the company’s largest accounts, supporting a $25M+ business and driving growth through strategic initiatives. • Developed and presented quarterly growth strategies, generating $500K in incremental revenue • Coordinated across sourcing, compliance, marketing, and sales to deliver seamless execution • Conducted competitive analysis and market assessments to inform strategy and positioning • Managed product lifecycle and retailer systems, ensuring alignment with business goals Associate Channel Manager- Grocery, Drug, Club & Dollar (2010) • Supported cross-functional execution of customer programs across multiple retail channels • Acted as liaison between internal teams and customers to ensure successful delivery of initiatives • Developed sample request procedure to ensure superior quality and timely delivery. • Responsible for packaging approval process and accuracy of product formatting.
Managed supplier relationships and sourcing strategy across a $50M+ spend portfolio, ensuring cost efficiency and operational performance. • Owned supplier strategy and performance across 45 vendors, balancing cost, quality, and delivery • Developed and executed cost-reduction strategies through negotiation, SKU optimization, and value engineering • Managed a complex portfolio of 750+ SKUs, aligning supply chain decisions with business objectives • Commodity categories owned include engineered resins, plastic injection molded components, extruded sheet, and assembly services • Responsible for the cost, quality, and delivery performance of 45 component and raw material suppliers