Singapore
With over a decade of expertise in product innovation, design, and consulting, my passion lies in crafting impactful and user-centric digital solutions that address intricate business challenges and foster growth. As a product lead at Dex, IMDA, I am currently driving the digitization of data exchange, contributing to the transformation of various industries. Throughout my career, I've achieved measurable successes by shipping numerous digital products. I have led and completed many digital projects across diverse industries, including financial services, education, healthcare, F&B, telecommunications, entertainment, energy, sustainability, and others. My experience reflects a proven track record of delivering results on varying scales and purposes. My diverse professional journey includes roles as a founder, lecturer, product innovation lead, and UX manager. Throughout this trajectory, I've had the privilege of collaborating with multi-talented colleagues and successfully managed teams of up to 15 dedicated professionals.
I co-founded a company with 4 partners. Kruch Studio is a technology design and product innovation consultancy with a vision to democratize top-tier design and product management services, making them accessible to smaller businesses. We positioned ourselves as business success partners, with pricing tied to client achievements. Key Accomplishments: - Pitched for 12 projects to prospective client, valuations up to SGD 700,000. - Kickstarted 2 proprietary marketplace applications, to target the gaps in the insurance customer acquisition sector and AI-enabled personal virtual assistant tool. - Led a team of 4 experts in cloud integration, UX design, and ARVR. - Incorporated the company in Singapore and acted as its Company Director.
In my capacity as the leader of the Digital Innovation and Product team at the Regional Experience Centre, I steer a dynamic team of 15 consultants dedicated to providing innovative consulting services at PwC in the Southeast Asian market. Our primary goal is to empower clients to enhance their market competitiveness. The team comprises top-tier talents, employing a people-centric, innovative approach to product development. We disrupt the status quo, engage customers, and tackle new and emerging business challenges. My multifaceted role encompasses team management, product development, performance oversight, ensuring quality delivery, spearheading business development, career coaching, and managing revenue. Key Accomplishments: - Played a pivotal role in diverse projects spanning industries such as logistics, medical, sustainability, banking, energy, public service, and more. - Headed product management and UX design functions for a high-profile government-funded Supply Chain Digitalization initiative, reporting directly to the Chief Product Officer. - Successfully delivered 18 projects valued at up to SGD 10.5 million. - Personally generated USD 860,000 in FY22 revenue. - Secured an SGD 3.2 million government education agency contract for an AI-enabled speech assessment and learning solution. - Oversight of 2 in-house business accelerator tools (corporate maturity assessment and digital banking accelerator) with management responsibilities for up to 80 prioritized features. - Spearheaded the department's recruitment strategy and processes, managing the recruitment of over 200 candidates. - Achieved promotion to Senior Manager within 2 years, assuming the role of the product innovation lead for Southeast Asia. - Recognized with the Coach of the Year award for 2022 in Southeast Asia.
I held a part-time teaching position concurrently with my full-time role at PwC, receiving support and approval from the company's leadership. Within this capacity, I initiated the establishment of a new product management and UX module for an advanced diploma course in e-commerce content creation at Nanyang Polytechnic. Key Accomplishments: - Led the development of NYP’s module curriculum, serving as the sole creator responsible for shaping the content, schedule, methodology, and student assessment criteria for the inaugural product management and UX design module. - Overseeing the course, I am proud to note that more than 20 students have successfully graduated, with several securing positions at prestigious organizations such as HP, Razer, Shopee, and others. - Adapting to the challenges posed by the Covid-19 pandemic, I effectively utilized various online teaching platforms to deliver content seamlessly.
Bray Leino Splash is a Southeast Asia-based marketing and technology agency where I managed a team of 4 product designers. My primary role involved ensuring the quality and efficiency of all product design deliverables. As the team lead, I consistently demonstrated a high level of domain expertise, strategic thinking, and a proven philosophy on requirement gathering and interpretation with both clients and internal management. Key Accomplishments: - Successfully completed 8 projects with a total value of up to SGD 2.2 million. - Regularly traveled between Singapore, Kuala Lumpur, Hong Kong, and Shanghai for client meetings and offshore team management. - Introduced innovative atomic product development methods and quantitative data analytics into the product development process. - Managed and delivered projects for prominent clients including SUSS, Cycle and Carriage, Lee Kuan Yew School of Public Policy, and United Overseas Bank, serving over 2.5 million monthly active visits. - Attained an average of up to 8.7 csat score for various sector of the SUSS user groups. - Performed pre-launch usability testing for various projects and achieved an average of 92.5% key task success rates.