United States
A results-driven tech professional with 20+ years of experience in partner management, sales enablement, product marketing, and process optimization. Brings a global perspective from working across EMEA, APJC, and LATAM. At Dell, managed nine strategic software partners, delivering 25% average YoY growth, and contributed to a 39% YoY increase in EMEA channel profitability. A proven leader of high-performing teams (30+), with a track record of delivering impactful initiatives—such as performance dashboards and bid detection tools—that drive sales efficiency and growth.
I lead global enablement for Dell’s Partner Software organization, building scalable programs that elevate seller performance and accelerate revenue across AMER, EMEA, APJC, and LATAM. Key Focus Areas: - Global Strategy: Design and own the end-to-end enablement strategy and curriculum for Dell’s Partner Software portfolio. - Sales Content: Simplify complex partner technologies into impactful sales tools, battlecards, and training that drive results. - Performance Impact: Leverage data-driven insights to assess readiness, partner with leadership, and deliver measurable performance gains. - Supporting sales and operations on automation and reporting - EMEA Field Marketing Lead
• Lead for our modernization of global multi-cloud program, aligning cross-functional stakeholders • Restructured business unit reporting to improve leadership visibility and increase analyst productivity by 50% • Helped automate global partner software sales training assessments and supported individualized training programs for sales reps • Spearheaded first global Sales Enablement Summit uniting EMEA, APJC & LATAM for increased collaboration
Responsible for Windows, Office & Server Software Sales. Working at all levels within Dell EMC, their re-sellers & distribution partners to provide end users the best possible OEM solution. • Delivered +$5M sales revenue per quarter for Microsoft via Dell • Created programs to support 310 sales reps with bid detection • Collaborated with Microsoft and Dell marketing teams re: sales incentives • Supported sales enablement. Executed call out days and regular sales training
I managed all levels of the Distributors relationship with Dell, working closely with the MD’s/Directors/Stakeholders in each of my Disti’s. Alongside our marketing and operations teams I enabled our Imaging & Thin client distributors to quote, sell & promote Dell’s portfolio to re-sellers by making quarterly visits & weekly calls to identify training/marketing needs, communicating new products/initiatives/strategies and streamlining forecasting/pipeline via the CRM tool. Achievements: • Average attainment 140% of blended Revenue & margin target each quarter • Increased online orders by 30% by setting up, training & maintaining premier pages for the my thin client distributor
During my time as Co-Lead we have had huge successes in promoting Earth Week, Bike to Work, Car Pooling & Various other initiatives. We also work closely with other Employee Resource Groups in Dell to promote, encourage and create Diversity & Inclusion in all areas of the business. Planet are committed to encouraging an environmentally responsible culture by increasing team member awareness, partnering with Dell business groups to implement relevant environmental solutions and leading our communities as sustainable stewards.
I was part of the global Social Media Champions team for 3 years. Most of my focus was around community, volunteering & employee resource group events. I was also part of the Irish social media team for the Dell EMC Day 1 launch in 2016
In this time I had 3 roles: Systems & Resources Duty manager, Service Area Duty Manager and Deli Supervisor. Systems and Resources DM: Departments Cash office, HR & Price control: • Managing payroll, Managing the cash procedures for the store, order entry • Reporting head office, regional managers and store management payroll, reviews, training, Recruitment, Attendance figures, Disciplinaries • Controlling price changes, Price checking, Managing special offer implementation • I reduced the absence in the store from 20% to 5% by implementing management training & reintroducing back to work schemes in the store. This increased staff morale & improved management/staff relations significantly Service area DM: • Reduced shortages on tills by increasing spot-checks on tills & ensuring till sharing was limited to our busiest hours/days • Training for all staff, Managing discrepancies on the tills, Managing customer queries/complaints to ensure customer loyalty and satisfaction Deli Supervisor: • Increased revenue on the hot-food counter by 15% by implementing a new rotation plan to ensure fresh food was being displayed more frequently without additional waste being recorded.
During my 8+ years with this company I worked in various locations and roles Section Manager Various Dept./locations (Dec ’06 – March ‘07) & (Nov ’01 – June ’05) • Ensuring all KPI’s for my department were met weekly. Reporting to store manager of discrepancies/achievements • Managing customer complaints/queries Open/close the store. Ensuring all staff were trained on policies/procedures/new initiatives/systems from the company. • Myself & my team were awarded Christmas shop floor of the year Dec ’06, for our displays/stock management/efficiency Layout Planner (Dec ’05 – Dec ‘06) Planned commodity layouts for Refits, Relays and small Projects. • Worked with Store/Interior design/store mapping teams to ensure little/no impact on customers. Project Manager (June ’05 – Dec ’05) Over 6 months I implemented a new product/store mapping system in Ireland. • Adapted reference materials for use in ROI. • Managed a team of 10 to train 100+ stores on the system. • Reviewed success of project overall and present the project to the company directors