Karine Appeltans

About

The recurring theme troughout my career is Strategic Market Management in which I developed my expertise through a number of functions in Marketing, Commercial & Procurement departments. Specialties: Innovation, Design Thinking, Service Design Thinking, Consumer Trends, Category Management, Channel Development, Retail Management, Commercial Strategy, Marketing Strategy, Brand Positioning, Efficiency in Marketing & Commercial spendings, Key Account Management, Procurement, Supply Chain Management.

Experience

• Modulemanager UCLL Banaba Digital Supply Chain Management at UCLL Advanced business management Banaba
  Sep 2025 - Present · 10 mos

• Lector & Coach Buisness Management - Coordinator International InnovationLab at UC Leuven-Limburg
  Nov 2014 - Present · 11 yrs 8 mos

• Channel & Category Sales Development Manager (CCSD) at Nestle S.A.
  Jun 2014 - Sep 2014 · 4 mos

• Sales Assignment - Key Account Manager Carrefour & Delhaize at Rémy Cointreau
  Sep 2013 - Jan 2014 · 5 mos

• Sales Assignment - Key Account Manager at Colgate Palmolive
  Sep 2012 - Jun 2013 · 10 mos