Antwerp, Flemish Region, Belgium
I am an entrepreneurial, customer-centric and result-driven leader with a sound experience in international marketing, communications, sales and service management. My focus is on improving the customer experience and contributing to the digital transformation. I combine a broad strategic vision and understanding with building bridges between expert domains and hands-on implementation. I am recognized by my peers as a change agent and for making things happen. As a people manager, I have a dynamic and collaborative style with a multicultural sensitivity and international mind-set. With my wide range of experience, I can bring substantial added value if you are looking to: - implement strategic initiatives or change projects in the area of marketing, communications and/or sales - define & implement digital channels for communication, collaboration and knowledge sharing - temporarily fill in (ad interim) for an absent manager in services marketing or communications - develop & manage programs, partnerships and communications around innovation and sustainability - promote a destination for business & leisure I live and work in Belgium since early 2006 after having worked for 15 years in regional or global positions in San Francisco, Dubai and Paris. My work experience covers multinationals, SMBs and start-ups.
Developing and implementing the central brand, marketing & communications strategy for multiple target audiences, together with a great team of 12 marketing professionals.
2023: Unitmanager Marketing & Communicatie a.i. (De Haagse Hogeschool) 2021/22: Strategic Marketing Manager a.i. (bol.com, e-commerce) 2020/21: Digital Marketing Consultant (Datylon, SAAS) 2019/20: Group Marketing Communication Manager a.i. (Reynaers Aluminium) 2018/19: Marketing Director (Recor Group, Furniture) 2018: Manager Marketing & Business Development a.i. (Alphabet, Business Mobility) 2016/17: Strategic Marketing Consultant & CMO a. i. (Mylène, Beauty & Health) 2013/17: Go-to-market plan of a data visualization platform & services (Datylon, SAAS) 2015/16: Demand & Business Relationship Mgr a.i. (RGF Staffing Belgium, Recrutement & Interim Mngt) 2015: Change & Corporate Communication Manager a.i. (Sanoma Belgium, Media) 2008/9: Business plan for the commercialization of consumer credits in the Flanders region (Cofidis, Financial Services) 2008: Implementation of global PR strategy for a cervical cancer vaccine (GlaxoSmithKline Biologicals) 2007: Orchestrated the start-up of a private clinic (Kaliope, Beauty & Health)) 2006: Go-to-market strategy for a new services portfolio for a European parking organization (Q-Park)
Developing and implementing the marketing & communications strategy for multiple target audiences, together with a great team of 11 marketing professionals. Leading and coaching the team in its transformation towards more impact and marketing added value.
Responsable for developing & implementing the marketing & communications strategy together with a team of nearly 70 professionals.
Developing a Belgium specific marketing plan for B-C and B-B