United States
Results-driven marketer with 4+ years of experience leading cross-functional B2B campaign execution across field marketing, lifecycle ops, and partner marketing. Proven expertise in managing complex workflows, deploying campaigns via Marketo, and collaborating with Product Marketing, Sales, and Customer Success. Organized and agile.
- Planned and executed joint go-to-market field events with 15+ global partners across fintech, SaaS, and enterprise tech. - Created partner-facing content (event briefs, sales one-pagers, slide decks) to support co-sell efforts and drive pipeline through events. - Built and tracked end-to-end campaign flows in Marketo and Salesforce, ensuring partner-sourced leads were properly routed, nurtured, and measured. - Collaborated with sales and alliances to align co-branded content and messaging to target mid-market and enterprise buyers. - Measured program performance through custom dashboards, enabling data-driven optimizations for future events and campaigns.
- Oversaw all campaign planning for global B2B events—from content coordination to email calendar execution. - Managed production timelines and cross-functional deliverables to ensure on-time campaign launch and content handoff. - Collaborated with internal ops to QA automation sequences and generate segment-specific registration emails.
- Designed and executed regional campaigns in collaboration with sales and lifecycle marketing teams, supporting demand gen efforts across verticals. - Managed campaign timelines, content delivery, and Marketo workflows while ensuring campaign goals aligned with pipeline targets. - Created a unified project tracker for field campaigns that improved coordination across content, operations, and product teams. - Partnered with sales enablement and CS teams to support full-funnel customer journey and drive upsell motion through lifecycle outreach.
- Led digital campaign execution and data hygiene in HubSpot; collaborated with technical stakeholders to track lifecycle stages and contact engagement. - Supported partner marketing relationships with sponsors and strategic partners to ensure messaging consistency across activations.
- Designed studies and evaluated research in consumer behavior - Utilized analytical techniques and applied statistical analyses to market research questions - Assessed the role of market research and consumer psychology in decision-making and strategy formation