Germany
I joined the Munich office of Boston Consulting Group in 2001. Currently, I am a member of the global Consumer Practice Leadership Team, am BCG's Zero-Based Budgeting (ZBB) Topic Leader in Europe and have recently taken over the leadership for the Consumer Practice in Central Europe. I advise large international corporations and family-owned companies. During my years of consulting, I have been leading a broad set of projects mainly in the consumer goods industry. I have experience in a diverse set of topics, ranging from go-to-market (sales, marketing, digital, consumer insight, pricing) to operational topics as well organization questions. I have deep expertise in running ZBB programs at clients across industries and countries. Together with the ZBB team, I have been driving the development of BCG’s patented SpendAI tool.
I am a Senior Partner and Managing Director in the Munich office of Boston Consulting Group (BCG). I am a member of BCG's Global Consumer Practice Leadership Team and lead BCG's Consumer Practice (Consumer Products, Retail, Fashion & Luxury, Travel & Tourism) in Central Europe (Germany, Austria, Switzerland, CEE). As Global Topic Leader for BCG's Zero-Based Transformations (ZBT), I have gained deep expertise in running ZBT programs at clients across industries and countries and reshaping clients cost structures. I have been driving the development of BCG’s patented SpendAI tool.