Greater Stockholm Metropolitan Area
Head of Global Marketing & Communications, responsible for leading the global team and setting strategy across Brand, Marketing, PR, Corporate Communications, Social Media, Events & Activations, Sponsorships, and the Sports Ambassador program. Led a comprehensive brand repositioning, resulting in a new brand strategy, updated consumer segmentation, and a refreshed brand identity. Contributed to the company’s growth journey, supporting a doubling of revenue over a two-year period. Member of the Global Senior Leadership Team, reporting directly to the CEO.
Heading the Global Branding team (part of Marketing & Communications department, including Content & Creative Studio, Campaign and Social Media).
Led the development of new cosmetic brands, from brand strategy and positioning to identity and concept creation.
Developed brand strategies for consumer brands, including retail concepts, packaging design, and visual identities.
Led brand strategy, brand and visual identity development, and packaging design for consumer brands.
Led account management for digital advertising and design development projects for consumer brands.