Karin Desco

FemTech & Fertility Specialist | Project & Operations Manager | Clinical Content Marketing | IVF Patient Experience Specialist

Greater Barcelona Metropolitan Area

About

With over 10 years of experience in reproductive health and IVF operations, I combine a strong clinical background with a practical approach to digital marketing and patient experience. My career includes managing international patient operations at leading fertility clinics and developing digital communication projects to make medical information more accessible. Driven by an entrepreneurial mindset, I founded "Pages To Maternity," launching a line of fertility planners on Amazon and Etsy through targeted PPC and Pinterest marketing. As a Scientific Content Creator, I also collaborate on digital campaigns, translating complex medical and scientific data into clear, engaging, and compliant content for patient education. I am now looking to bring this unique blend of clinical IVF operations, trilingual healthcare communication, and digital marketing experience into strategic roles within the FemTech, Digital Health, or Biotech/Pharma sectors.

Experience

  • Fertility Treatment Coordinator at Reproclinic
    Jan 2025 - Present · 1 yr 7 mos

    • Coordinate cross-functional workflows to ensure efficient case management and optimize treatment timelines. • Manage comprehensive, end-to-end patient care for international journeys, providing clear, empathetic, and culturally sensitive medical communication. • Utilize digital health platforms, CRM systems, and remote consultation tools to improve patient onboarding, support continuity of care, and increase conversion rates • Handle daily patient inquiries, triage medical concerns, and collaborate directly with healthcare providers for timely clinical interventions • Collect, organize, and analyze clinical data for treatment planning while ensuring strict compliance with medical standards and data protection regulations • Manage multiple complex patient cases simultaneously, balancing treatment milestones to reduce inefficiencies and improve the overall patient experience • Deliver patient education and support, translating complex medical data into clear guidelines regarding treatment options and post-procedure care • Leverage native-level Italian and Slovenian, alongside full professional Spanish and English, to facilitate daily communication between international patients and multidisciplinary medical teams.

  • Scientific Content Creator at Freelance
    Dec 2023 - Present · 2 yrs 8 mos

    - Created educational content designed to empower and inform women undergoing fertility treatments. - Successfully engaged a large audience through a strategic blend of informative posts, compelling reels, carousels and promoting interactive Q&A sessions featuring the fertility coach alongside specialists and women battling infertility. - Reached advanced proficiency in Canva Pro to produce visually appealing graphics and designs that enhanced content engagement and accessibility. - Conducted in-depth research on Instagram hashtags and trends to optimize reach and visibility, effectively expanding the fertility coach follower base and increasing engagement metrics.

  • Fertility Journals and Planners Creator at Pages To Maternity
    Oct 2023 - Present · 2 yrs 10 mos

    - Developed and marketed a series of fertility journals and planners for women undergoing assisted reproduction treatments. - Managed end-to-end product lifecycle, from concept and graphic design (Canva Pro) to digital marketing and supply chain management. - Drove revenue growth through Amazon Ads (PPC) and organic Pinterest SEO strategies.

  • Institut Marquès (10 yrs 8 mos)
    • International Patient Care and Clinical Operations Specialist
      Jun 2015 - Jan 2025 · 9 yrs 8 mos

      - Proficient in managing comprehensive patient care throughout the fertility treatment process, ensuring seamless communication and support. Experienced in providing empathetic, patient-centered care to patients, addressing their unique cultural and emotional needs. - Skilled in the meticulous collection, organization, and analysis of medical data for initiating and monitoring treatment. Competent in maintaining accurate patient records while ensuring the confidentiality and integrity of sensitive information. - Fluent in Italian, Spanish and English, enhancing effective communication with international patients and medical professionals. Adept at providing clear and concise instructions and support to non-native English speakers, both in written and verbal forms. - Experienced in promptly handling and resolving medical emergencies related to fertility treatments, ensuring patient safety and care continuity. Knowledgeable in triaging patient concerns and determining appropriate medical interventions. - Efficient in coordinating with IVF, Andrology, and PGD laboratories to streamline patient treatment processes. Proficient in liaising between medical and administrative departments to ensure cohesive operation and patient satisfaction. - Skilled in utilizing CRM and online platforms to provide remote consultations and follow-up care, enhancing accessibility for international patients. Familiar with digital tools and software used for virtual patient management and communication. - Experienced in managing multiple patient cases simultaneously, demonstrating strong organizational and time-management skills. Capable of prioritizing tasks and managing timelines to ensure timely completion of treatment milestones. - Dedicated to educating patients about their treatment options, processes, and post-treatment care, fostering an informed and supportive environment. Skilled in providing psychological support and addressing patient concerns throughout their treatment journey.

    • Clinical Operations and International Patient Care Department Manager
      Jun 2018 - Mar 2019 · 10 mos

      Supervising the organization of the doctors' calendar Team coordination: organizing daily activities, holidays, staff on-call, translations, training of new members Responsible for assigning Patient/Medical Assistants to each patient Reporting staff performance on a quarterly basis Managing patients' complaints Providing support to and organizing status conference calls with the IM venues abroad Managing medication stock Intra- and interdepartmental audits Selection of new Patient/Medical Assistants

    • International Patient Coordinator and Multilingual Healthcare Liaison
      Jun 2014 - May 2015 · 1 yr

      - Personalized care of foreign patients (via phone and online) - Logistic support and assistance during foreign patients' stay in the city while undergoing fertility treatments - Linguistic support to local doctors and staff when interacting with international patients (Interpreting) - Administrative management of international patients from their first contact throughout the treatment, until the embryo transfer/insemination - Translations

  • Pharmaceutical Representative at Italfarmaco
    Jan 2014 - Jun 2014 · 6 mos

    - Visiting GPs and specialists in Barcelona, Santa Coloma, Sant Adriá and Badalona area, increasing their awareness and use of the company's pharmaceutical and medical products - Building and maintaining positive working relationships with medical staff and supporting staff - Making presentations to pharmacists in the retail sector and submitting their orders via company software - Keeping management informed by submitting daily activity and results reports, and monthly work plans - Suggesting changes in products, service, and marketing by evaluating results - Responding to customer enquiries by investigating problems and contacting the medical department if necessary - Maintaining professional and technical knowledge by attending online educational courses - Attending company meetings, technical data presentations and briefings - Providing historical records by maintaining records on area and customer sales.