Antwerp Metropolitan Area
Winning with key accounts, proactive approach, identifying customer/consumer needs and translate them into NPD-projects. Benelux responsibility within European functional team.
Responsible for developing and expanding the strategic category in all relevant channels in the Benelux (out of home, instore bakery in retail and artisan bakers), operating from a European-lead category.
Head of the product management department and responsible for all product management and new product development activities including licensing and co-branding for CSM´s Frozen and Bakery products in the Benelux as well as all Export and Intercompany business.