Karin Baust

Global Retail Leader // Driving Marketplace Growth Through Innovative Consumer and Brand Impact

United States

About

A strategic, experienced, proven leader with extensive success creating global strategies, inspirational teams, and delivering innovative products that drive top-line growth for industry leaders such as Puma, Nike, and Reebok. I combine my deep global experience with a proven ability to oversee operations across retail teams, product creation processes, brand strategy, sourcing, and new business development. I am passionate about sports, developing people, leading teams and impacting the value diversity brings to the workplace.

Experience

  • Head of Global Retail at Burton Snowboards
    Feb 2026 - Present · 5 mos

  • VP of Global Retail at Deckers Brands
    2022 - 2025 · 3 yrs

    • Spearheaded global retail strategies that enhanced brand positioning and drove increases in revenue across multiple global markets. • Optimized P&L management, resulting in reduction in operational costs while maintaining high service standards. • Led diverse, high-performing teams at Iconic Brands such as NIKE, UGG, HOKA, PUMA and REEBOK, fostering a culture of innovation, collaboration and accountability.

  • Puma (8 yrs 1 mo)
    • GM Running/Training/Fitness Business Unit
      2013 - 2019 · 6 yrs

    • General Manager Retail Europe
      2011 - 2013 · 2 yrs

  • GM Factory Stores, WE at Nike
    2008 - 2010 · 2 yrs

  • Reebok (Rotterdam, NL)
    • Director of Retail
      2005 - 2008 · 3 yrs

    • Retail Merchandise Manager
      1999 - 2005 · 6 yrs