Spain
+10 years in FMCG, delivering brand growth and strategic innovation across global and local roles. A marketing nerd with commercial mindset and a love for team building and people development. Trying to leave this world a little better by puting my time and effort in building and growing brands that matter 🌱
Freelance Marketing Consultant for small and medium FMCG business and entrepreneurs. Leading Marketing, strategy, go-to-market, innovation and communication for companies entering and growing the food & beverage industry in Spain.
Leading World Food Specialties category in the Spanish & Portuguese markets.
· Responsible for portfolio strategy and global innovation pipeline across new segments · Scoping, prioritization and definition of new products through market dynamics and consumer insights · Development and launch of 7 new products across 7 European markets
Leading anddeveloping the Toasted bread category in the Spanish Market. · Strategic & operational marketing plan · Innovation development & product launch · Brand building through creation of strong brand assets & comms
Responsible for the Bimbo brand valued in 90m€. 3,5m€ Budget management. · Lead and coordinate marketing initiatives that ensure meeting common goals. · Execution and evaluation of various communication campaigns including: Digital (SM ads, Programing, YT), TV, OOH and PR. · Marketing Research management to reach valuable consumer insights. · Business case development and forecasting leading to new product launch. · Data and sales analysis through various channels.