Madrid, Community of Madrid, Spain
Growth Marketing Leader and CMO with 10+ years of experience driving scalable revenue across B2B SaaS, SportsTech and fast-growing startups. Member of the executive leadership team at a B2B SaaS company, aligning marketing with product, sales and finance to support international expansion and sustainable growth. Recognized for reducing customer acquisition costs, achieving 5.6x ROAS on key campaigns and building high-performing marketing teams of 7–12 people across performance, content, CRM, analytics and creative. Experienced in leading full-funnel strategies, from awareness and demand generation to retention and expansion, with a strong focus on CAC/LTV efficiency and solid unit economics. Skilled in marketing automation and data-driven decision-making, working with Salesforce, HubSpot, Zoho, Make/Zapier, Lemlist, MailChimp, GA4, PowerBI, SEMrush and Ahrefs to turn insight into action. Used to operating at executive level, contributing to company-wide decisions on growth, product roadmap and commercial strategy as part of the executive committee. Multilingual (Spanish, English, Russian) and comfortable in international, cross-functional environments, remote collaboration and multicultural teams. Passionate about combining strategy, creativity and analytics to build brands and marketing engines that scale
Lead marketing strategy for a B2B SaaS gamification platform, aligning with C-level, Product and Sales as part of the executive leadership team. Reduced customer acquisition and lead costs through data-driven optimization using Salesforce, GA4 and SEMrush, plus performance campaigns on LinkedIn and Google Ads. Drove strong ROAS (5.6x) and healthy CAC/LTV economics, validating a scalable growth model in key markets. Manage a team of 9 marketing professionals across performance, content, SEO, email, PR and events, working with Agile methodology. Built automated marketing operations with Make/Zapier, Pardot and PowerBI dashboards to improve visibility, speed and decision-making.
Led marketing for a multi-concept F&B group, combining digital and offline strategies to grow sales and optimize costs. Planned and executed go-to-market strategies for new restaurant openings, including positioning, digital campaigns and local PR. Managed and developed the marketing team, coordinating 360° campaigns across multiple brands. Improved website and digital presence with UX and campaign optimizations, increasing conversion and online performance. Oversaw graphic design and visual identity to ensure consistent branding across all touchpoints.
Co-founded and co-led a fitness & wellness startup, building the brand and revenue engine from zero. Directed all marketing activities (paid media, social, email, PR), supporting the scaling of a recurring client base and strong retention. Built and managed a multidisciplinary team of 12 professionals (trainers, physiotherapists, nutritionists) across operations and strategy. Developed strategic partnerships to amplify brand reach and drive acquisition in key segments. Introduced product-led growth and referral mechanisms to encourage organic growth and loyalty.