Karen Medina

Director of Operations

Long Beach, California, United States

About

Marketing professional experienced in a-z brand creation, management, and growth. I enjoy creating and implementing internal processes that help achieve the overall strategy.

Experience

  • Director of Operations at RICHES & SAINT
    Jun 2022 - Present · 4 yrs 2 mos

  • Professional Marketing Freelancer at Freelance
    Jul 2020 - Present · 6 yrs 1 mo

    I help brands transform their online presence through social media management, content creation, product photography, website relaunches, brand collaborations, and more.

  • Westcliff University (2 yrs 9 mos)
    • Project Manager and Content Manager
      Jun 2022 - Mar 2023 · 10 mos

    • Project Manager
      Apr 2021 - Mar 2023 · 2 yrs

    • Copywriter
      Jul 2020 - Apr 2021 · 10 mos

  • Ecommerce Business Owner at Kaje Boutique
    Jul 2019 - Dec 2022 · 3 yrs 6 mos

    Kaje Boutique is an online, woman-owned, and operated clothing boutique intended to empower and inspire women to own their unique style. • Create quarterly business plans, track finances, manage a team of 2, review sales, develop marketing strategies, oversee daily activities and identify business opportunities within our industry • Consistently source and manage inventory, negotiate contracts • Create and continuously update all marketing materials including, but not limited to custom shipping supplies, thank you cards, hang tags, stickers, etc. • Through various marketing tactics, we have achieved a 42% returning customer rate, increased average order value by 25%, and drove 142% more website traffic compared to the previous quarter

  • Events and Training Coordinator at The HydraFacial Company
    Dec 2019 - Apr 2020 · 5 mos

    • Communicated all pre & post-meeting communications to participants, including invitations, confirmations, logistics, creating welcome packets, assembling meeting/training materials, etc. • Handled logistics on event day to ensure smooth event transitions, activities, and overall experience. • Created a new system to track and report participant feedback resulting in efficient and effective data analysis of each event. • Implemented technology to enhance the overall experience of each event; for example online surveys, QR codes, Uber/Lyft codes etc. • Developed and regularly updated checklists, calendars, timelines, and other tools to ensure successful coordination of event logistics and agenda. • Worked closely with various types of vendors to negotiate contracts and find the best fit for our clients. • Coordinated ordering, packing, and shipping of meeting materials, equipment, and supplies to and from meetings and training centers across the nation.