Karen Phelps

Project Manager

Grand Haven, Michigan, United States

About

At Landmark Innovations we take the time to understand our client's business, assess their communication and marketing needs and build a professional Web site, optimized and targeted to meet company objectives. Count on us to maximize top rated technologies that integrate with your Web site to enhance business productivity. We provide solutions to maximize online presence and leverage Web sites as a powerful tool to collect customer information, conduct online event registration, promote newsletter sign-up, sell via e-commerce, provide links and directions, answer questions and much more. Specialties: Web Site Development, Web Site Project Management, Joomla content management system (CMS), Web Site Optimization, Google Analytics, Search Engine Optimization (SEO), Email Marketing, Website Redesign, Website Analytics

Experience

  • Project Manager at Utility Business Media
    Sep 2016 - Present · 9 yrs 10 mos

  • Owner, Web Project Manager at Landmark Innovations, LLC at Landmark Innovations LLC
    Jan 2014 - Present · 12 yrs 6 mos

    Landmark Innovations, LLC delivers a powerful combination of business experience, web development capabilities and expert consultation on the technologies that will integrate within your site to achieve your business objectives. Your new or improved Landmark Innovations Web site will serve to showcase your products and services and entice your customers to stay online to learn more or complete a purchase.

  • President at LANDMARK INNOVATIONS, INC.
    May 2006 - Dec 2015 · 9 yrs 8 mos

    Landmark Innovations, Inc. delivers a powerful combination of business experience, web development capabilities and expert consultation on the technologies that will integrate within your site to achieve your business objectives. Your new or improved Landmark Innovations Web site will serve to showcase your products and services and entice your customers to stay online to learn more or complete a purchase.

  • Hewlett-Packard (20 yrs 1 mo)
    • Business Planning /Communications /Analyst – Consumer Sales Organization
      Jun 2003 - May 2005 · 2 yrs

      • Supported VP Sales & Business Planning Manager in defining and developing mid/long term tactical and strategic direction and objective setting for Consumer Sales. Developed processes to track and analyze progress to plan. • Led processes to align strategies, metrics and execution plans across multi-level sales teams/channels. Developed models to assimilate data from multiple systems/sources. • Assessed business performance vs. objectives and generated business narrative. Established metrics scorecard and devised cross-functional tracking processes to ensure timely, efficient and relevant performance reporting. • Responsible for monthly analysis of market and channel data; assessed trends, deviations and account dynamics relative to quota/forecast. Conducted ad hoc reporting to identify new opportunities and assess risks. Provided detailed analysis, studied impact on organization's tactical direction and offered recommendations. • Managed internal website. Facilitated collection/delivery of performance results and relevant information to team.

    • Member of HR Staff – Consumer Sales Compensation
      May 1985 - May 2003 · 18 yrs 1 mo

      Other HP Positions Held – Senior Financial Analyst, Consumer Sales; Staff Sales Representative, Consumer Sales; Senior Financial Analyst, APG; Leasing Specialist, Midwest Sales Region; Accountant, HP Santa Rosa Division; Purchasing, HP Santa Rosa Division