Greater Philadelphia
Experienced brand storyteller, passionate about engaging customers and building brand trust and loyalty. As an Integrated Marketing Communications Professional with experience in creative services, team building and leadership, direct/relationship marketing, digital ecommerce marketing, brand/product positioning and development, project management, content strategy and copy writing I understand brand management and marketing promotion through all stages. With both agency and corporate experience I offer a well-rounded perspective and proven track record of accomplishment. I understand the importance of ROI and the art of achieving marketing objectives while motivating talent to deliver superior creative, to think out-of-the-box and have fun despite constraints. Translate brand and marketing strategies into plans, positioning and contribute to product launches always with a customer-centric, brand-focused approach. Experience in DRTV, CPG, B2C, B2B, B2All. Direct Mail, Catalog Marketing. Specific expertise in sports/lifestyle, fitness, beauty/cosmetics, technology, niche insurance programs, travel and leisure, resort/hospitality.
Partner with executive team to develop annual marketing communication strategy and positioning for existing and emerging products/brands. Conceptualize, plan and lead the creative development and implementation of omni-channel marketing campaigns including e-commerce and print. Create monthly promotion plan and manage relationships with internal and external vendors including designers, web developers, photographers, producers and video editors. Responsible for brand PR, Content Management and Social Media initiatives. Collaborate with Product Development, Purchasing and Regulatory Teams on new product launches. Develop creative and positioning briefs and manage all design needs for CPG retail labels, in-box materials and new product/unit designs. Utilize customer-centric copy writing expertise to write content for brand websites, emails, display campaigns, print materials, on air scripts, short and long form spots. Responsible for brand messaging and consistency with eCommerce, retail and home shopping partners. Health/Wellness, Fitness, Sports. Total Gym, Gazelle Glider, Fit Tower.
Led client services team to develop multi-channel marketing communication solutions to improve client ROI and build brand equity within their respective market place. Developed yearly promotion plan and managed relationship with all clients as well as public relations team, regulatory, media representatives, media buyers, list brokers, freelance designers, copywriters, photographers, printers and website developers. Managed each client's promotional/communications budget and project timelines. Utilized copy writing skills to write content for, and provide creative direction to designers, for all client print advertising, websites, marketing collateral, online newsletters, banner ads, emails and new brand developments. Niche Insurance Programs - NIP Group, Brownyard Programs, Venture Insurance Programs.
Collaborated with brand team leaders to conceptualize, plan and lead the development and implementation of all consumer promotional/communication strategies for the North American market. Built yearly promotion plan and managed relationship with consumer advertising agencies and other external vendors in support of brand strategies and objectives. Led, motivated and mentored forward-thinking creative services team as well as in-house design studio. Developed and managed the consumer promotional/communication budget and project timelines. Color Cosmetics/Skin Care/Body/Hygiene CPG.