Seattle, Washington, United States
Named a finalist for GeekWire's 2026 CEO of the Year
Fractional CMO and GM serving growth-stage consumer brands and enterprise clients including Starbucks & Altria, navigating retail expansion, brand building, and go-to-market strategy. -Managed 6 health & wellness brands at Tip of the Spear (sub $1M to $50M+ in revenue), launching 3 emerging brands to triple-digit growth while supporting double-digit growth across mature portfolio -Led consumer validation, test market launch, and Board of Directors approval process for a stealth grocery product at Sound Agriculture (Series D Ag/Food Tech) -Served as Fractional COO/CMO at Libro.fm, launching first performance marketing campaigns across Google, Meta, and SMS while leading product strategy across iOS and Android strategy, and demand generation campaigns resulting higher satisfaction scores and increased sales engagement. -Fractional CMO at JetClosing (B2B InsurTech) leading rebrand, consumer journeys, acquisition & retention
Rebranded the business from Miraculex to Joywell Foods to shift focus from science to a consumer-centered offering focus on cleaner eating. Developed thought leadership strategy to drive broader awareness about typical daily sugar consumption leveraging social media, digital events, and PR outreach. In partnership with CTO/Founder, led convertible note and Series A fundraise to drive development of biotech-based technology platform and buildout of IP moat.