Karen Blondefield

Sr. Director, Marketing Operations at Infoblox

Daly City, California, United States

About

Experience

  • Sr. Director, Marketing Operations at Infoblox
    Mar 2016 - Oct 2019 · 3 yrs 8 mos

    Salesforce Certified Admin. Proven track record with 20 years of experience with high technology companies in Marketing Operations and Sales Operations roles, including Marketing budget management and metrics. Focused on systems, process optimization, and results measurement. Roles included management of marketing automation system (Eloqua, Marketo), CRM administration (SFDC Marketing Admin and overall admin), generating demand generation programs, BDR team manager, reporting and analytics. Detail oriented individual with strong project management, excellent written and verbal communication skills, collaborative team player, and effective people manager.

  • Director, Marketing Operations at Actian Corporation
    Apr 2014 - Mar 2016 · 2 yrs

    Proven track record with over 15 years of experience with high technology companies in Marketing Operations and Sales Operations roles, including Marketing budget management and metrics. Focused on systems, process optimization, and results measurement. At Actian, management of marketing automation system (Eloqua) and demand generation programs, CRM administration (SFDC Marketing Admin), BDR team manager, campaigns, reporting, and dashboards, process improvement and data hygiene. Highly motivated, innovative, detail oriented individual with strong project management skills, excellent written and verbal communication skills, collaborative team player, and effective people manager.

  • Vidyo (3 yrs 3 mos)
    • Sr. Director, Field & Marketing Operations
      Aug 2013 - Apr 2014 · 9 mos

      Managed a Marketing team of eleven people including Demand Gen, Web, Field Marketing and Marketing Operations.

    • Director, Field & Marketing Operations
      Feb 2013 - Jul 2013 · 6 mos

      Admin for Marketo, Admin company wide for Salesforce.com and other Marketing tools and platforms.

    • Sr. Manager, Marketing Operations
      Feb 2011 - Jan 2013 · 2 yrs

  • Sr. Manager, Marketing Operations at Alcatel-Lucent, Enterprise
    2001 - Feb 2011 · 10 yrs 2 mos

    Proven track record with over 15 years of experience with high technology companies in Marketing and Sales Operations roles, including Marketing budget management and metrics. Focused on systems, process optimization, and results measurement. Experience includes implementation and management of marketing automation system (Silverpop), CRM administration (SFDC campaign, reporting, and dashboards), implementation and management of Sales & Partner extranet and Marketing portal. Manage multi-million dollar Marketing budget including tracking and analysis of Marketing spend & headcount, driving process improvement, developing annual baseline budget, and benchmarking. Highly motivated, innovative, detail oriented individual with strong project management skills, excellent written and verbal communication skills, collaborative team player, and effective people manager.