Mississauga, Ontario, Canada
I’m a results-driven professional with over 7 years of experience in marketing, consulting, data analysis, and financial services. With a post-graduate degree in Marketing Management and a bachelor’s in Business Administration, I take a strategic approach to solving complex business challenges. I’ve had the opportunity to work on impactful projects with three of Canada’s Big 5 banks, including RBC, TD, and Scotiabank. My experience includes supporting a high-stakes loan conversion project during the transition from CDOR to CORRA, contributing to data migration initiatives, and serving as Team Lead on part of a large-scale digital platform migration across advisor websites for leading investment advisors. I thrive in dynamic, high-impact environments where I collaborate with cross-functional teams, improve processes, and deliver measurable results. I'm always on the lookout for new and challenging projects where I can learn and make a positive impact!
• Served as Team Lead on the migration of ~2,000 advisor websites for a leading wealth management firm, delivering 200 advisor sites, including digital branding pages for some of the country’s top investment advisors. • Led QA and collaborated with the firm’s Digital Design and Digital Channels teams to ensure brand consistency, site quality, improve AI chatbot discoverability, and support the transition away from legacy platforms to reduce operating costs. • Supported a large Canadian bank’s Talent Surge hiring initiative by reviewing ~900–1,000 candidates in Workday, managing dispositions, and maintaining candidate tracking for high-volume recruitment.
• Processed loan conversions for one of Canada’s Big Five banks during the transition from CDOR to CORRA, executing transactions in internal loan systems, closing cases in PEGA and collaborating with loan specialists to resolve documentation inconsistencies, supporting smooth and timely loan conversions. • Contributed to the transfer of commercial credit information following a major acquisition, ensuring accurate and compliant data migration. Served as team lead, coordinating meetings and documentation, while reviewing agreements, verifying covenants, and activating client profiles. • Reviewed 140 client loan profiles for a major, including complex syndicated loans involving multiple financial institutions. Verified loan terms and client instructions against system records and escalated identified errors to loan specialists for correction.
• Supported the execution of digital programs in various channels, including Website and Paid Social Campaigns. • Provided project management support using Asana for digital programs for efficient program management and to ensure successful implementation. • Leveraged expertise in Salesforce to conduct in-depth research on over 120 customers, assessing their online marketplace accessibility and identifying potential sales opportunities. • Conducted research using LinkedIn, Google, and company websites to identify key IT individuals and decision makers for 20+ prospective customers, contributing to successful account-based marketing campaign for the sales team.
• Provided on-call assistance for sales events, including promoting and selling Leonica Cosmetics' organic and holistic skin and hair care products. • Documented trade fair activities by capturing high-quality pictures and videos to create content for promotional purposes. • Demonstrated strong communication skills by engaging potential customers and delivering persuasive product presentations. • Set up displays, showcasing the company's products attractively and professionally. • Managed sales transactions by keeping records of sales and using the Square app for seamless payment processing.
• Managed accounting operations for 10 mobile phone retail outlets using BUSY accounting software, ensuring efficient and accurate financial data management and training two accounting interns to ensure 100% compliance with company procedures and regulations. • Processed monthly employee payroll for 30 staff, achieving 100% accuracy. • Implemented inventory management strategies to reduce costs by 10%. • Reduced expenses by 15% and increased overall profitability by 20% through close monitoring of dayto-day operational costs and preparation of financial reports.
• Managed all aspects of an online haircare store with 50+ products, handling procurement, inventory, and order fulfillment. • Maintained a 99% customer satisfaction rating by delivering excellent customer service and prompt delivery. • Developed brand identity and marketing strategy that increased Instagram followers by 40% in the first quarter. • Increased revenue by 10% in the first year through the introduction of handmade whipped shea butter to the product line. • Produced 900+ visually engaging photos and videos, utilizing strong photography and video production skills to engage the audience.