Hollywood, Florida, United States
As a transformative marketing executive, I’m passionate about building trusted brands and inspiring teams to deliver meaningful results. Throughout my career, I’ve led global marketing and brand initiatives that combine strategy, creativity, and purpose to drive measurable growth and lasting impact. I thrive in dynamic environments where complexity and ambiguity demand clarity, focus, and decisive action. I bring a unique ability to translate complex technologies and business challenges into clear, customer-focused narratives that drive engagement and results. My leadership philosophy centers on collaboration, empowerment, and accountability — cultivating high-performing, purpose-driven teams that excel in delivering both business and cultural impact. Over the years, I’ve been privileged to lead global marketing transformations, launch new brands, and strengthen established ones across diverse markets. Whether driving integrated go-to-market strategies, shaping brand purpose, or developing leaders, I’m energized by the opportunity to connect innovation with human stories that inspire trust and drive growth.
I lead a team of product marketers that serve as the bridge between Stripe's products and its sellers — driving go-to-market strategy and enablement, shaping customer-facing assets, and building the feedback loop that keeps product and sales tightly aligned.
Led global inclusion and corporate social impact. Operationalized corporate purpose through strategic grantmaking and employee volunteerism. Directed all aspects of strategic plan, financial stewardship, staff, and operations in alignment with Foundation board of directors. Managed $13.5M annual budget, oversaw portfolio of 200 grant partners, and managed giving and volunteering programs for 22K+ employees worldwide. Directed strategic marketing and communications efforts to drive culture, reputation, and brand-building. • Reimagined the global giving and volunteering program, expanding it from a U.S.-centric effort to one that engages 1 in 3 employees across 60 countries and supports 6,000+ charitable causes. • Achieved consistent YoY increases in employee volunteerism, including a 3x increase in hours and a 6.5x rise in global volunteer participation since 2020. • Exceeded industry benchmarks with donation participation at 3.5x and volunteer participation at 2x above average. • Drove a 55% participation rate — nearly 2x higher than the prior year — for the 2024 GivingTuesday campaign through a new campaign strategy. • Amplified the Foundation's public profile and impact by establishing a strategic partnership with 3BL, resulting in content that outperforms benchmarks by 2x for impressions and 3.5x for page views.
Directed all aspects of strategic plan, financial stewardship, staff, and operations in alignment with Foundation board of directors. Managed $13.5M annual budget, oversaw portfolio of 200 grant partners, and managed giving and volunteering programs for 22K+ employees worldwide. The Motorola Solutions Foundation acts as the charitable and philanthropic arm of Motorola Solutions and focuses on giving back to the communities where employees live and work through strategic grants, employee volunteerism and other community investment initiatives. By partnering with organizations to build safer cities and thriving communities, the Foundation is one of the many ways in which the company is innovating for a safer future. • Transformed the Foundation's brand through development of a new framework and visual identity that significantly increased awareness and engagement, enhanced storytelling and strengthened public profile. • Reduced administrative time by 20%+ and delivered a superior user experience by leading the transition to a new grants management platform, which also expanded global matching programs. • Increased average grant award from $20K to $50K, driving stronger alignment with strategic priorities and enhancing overall impact by reshaping annual grants program to prioritize quality over quantity of applications. • Received Benevity’s 2023 Community Hero Award for the Foundation’s best-in-class approach to community investment.
Directed regional marketing and an 18-member team to develop and execute strategies for achieving regional sales goals. Oversaw all LACR product marketing, including asset localization and go-to-market plans for new product launches. Managed end-to-end integrated marketing campaigns, accountable for demand generation, lead management and qualification. Drove all field marketing activities, including account-based marketing and events to maximize regional engagement. • Generated $17M in total marketing value in 2019: $3.7M in incremental closed-won revenue from the demand center (46% YoY growth) + $13.3M in marketing-influenced deals. • Produced $4.5M in value in 1H 2020: $1.5M in incremental closed-won revenue from the demand center (exceeding quota by 20%) + $3M in marketing-influenced deals despite global market disruptions. • Successfully designed, built and launched a new Experience Center in Ft. Lauderdale, creating a hands-on environment to showcase Motorola Solutions’ end-to-end portfolio for customers.
CSR Board is the community for people leading corporate social responsibility at the world’s biggest companies. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.
Directed global retail marketing for a multi-billion-dollar B2C business, overseeing strategy and execution across 20+ global markets and 20,000+ point-of-sale (POS) touch points. Managed a $15M+ annual budget and led a team responsible for creating, localizing and producing all global POS creative and displays. Developed global below-the-line (BTL) key visuals and messaging for new products. Championed the design and installation of iconic merchandising displays at major retailers and managed the development of on-device demo content for live in-store phones. • Delivered over 20% in quarterly savings by optimizing production and localization efficiencies. • Managed the design, execution and deployment of Moto Maker displays at over 9,000 global POS locations, enabling users to fully customize their smartphone. • Created and deployed a new global visual identity for retail environments, ensuring a uniform brand experience across all markets. • Drove BTL consistency across all markets by developing a global visual and messaging style. • Managed global vendors and a $2M quarterly budget to execute print POS, video production and display design.
Directed global retail marketing for a multi-billion-dollar B2C business, overseeing strategy and execution across 20+ global markets and 20,000+ point-of-sale (POS) touch points. Managed a $15M+ annual budget and led a team responsible for creating, localizing and producing all global POS creative and displays. Developed global below-the-line (BTL) key visuals and messaging for new products. Championed the design and installation of iconic merchandising displays at major retailers and managed the development of on-device demo content for live in-store phones. • Delivered over 20% in quarterly savings by optimizing production and localization efficiencies. • Managed the design, execution and deployment of Moto Maker displays at over 9,000 global POS locations, enabling users to fully customize their smartphone. • Created and deployed a new global visual identity for retail environments, ensuring a uniform brand experience across all markets. • Drove BTL consistency across all markets by developing a global visual and messaging style.