Estonia
Experienced Sales and Business Development Professional with a strong background in both international export sales and the advertising sector. Currently focused on leading strategic partnerships and managing high-level B2B relations with Estonia’s largest advertising agencies in the online media landscape. Proven track record of delivering value-driven campaigns through a combination of market insight, relationship management, and strategic sales leadership. Over a decade of hands-on experience in the FMCG industry has shaped my ability to navigate complex negotiations, manage key accounts, and build lasting client relationships across diverse markets. I bring a practical, goal-oriented approach to every collaboration — whether launching new media initiatives or growing export channels. Skilled in Strategic Sales, Partner Relations, Account Management, Digital Campaign Planning, and Cross-Cultural Negotiation. Strong commercial foundation with a degree in Economics from TalTech – Tallinn University of Technology. I value honest work, long-term growth, and professional integrity in every aspect of my career.
I work in Estonia’s fast-paced online media advertising sector, where my focus is on building and nurturing strong relationships with the country’s leading advertising agencies. With a strategic mindset and results-driven approach, I help shape digital campaigns that deliver measurable value. My role connects client goals with smart media execution — ensuring every collaboration is impactful, trustworthy, and future-oriented.
Responsible for driving new business development with a strong focus on international growth and export markets. I develop and implement export strategies, including market entry planning, partner and distributor selection, pricing models, and go-to-market approaches aligned with overall business objectives. My role involves analyzing target markets through structured market research, competitive benchmarking, and customer segmentation to support strategic decision-making. I actively identify, qualify, and engage new prospective customers and partners, managing the full sales cycle from initial outreach to negotiations and successful onboarding. In addition, I oversee after-sales activities to ensure high customer satisfaction, long-term relationships, repeat business, and continuous improvement based on customer feedback.
I am responsible for managing and developing the sales network across international markets, ensuring strong cooperation with distributors, agents, and key partners. My role includes planning and implementing export activities from strategy to execution, coordinating commercial actions with production, logistics, and regulatory requirements. I analyze target markets in depth, assessing demand, competition, pricing structures, and market entry barriers to support sustainable growth decisions. I also oversee supply chain management, ensuring smooth coordination between production, inventory, logistics, and delivery to meet customer and market expectations. I actively participate in international trade fairs to strengthen brand visibility, establish new business relationships, and identify emerging market opportunities. In addition, I manage after-sales activities, focusing on customer satisfaction, long-term partnerships, and continuous improvement. A key achievement has been implementing the kosher certification process for hard and semi-soft cheese at the Võru cheese factory from the ground up, ensuring full compliance with international standards. I have also successfully developed sales in new export markets, including Israel, Canada, and the United Kingdom, building sustainable commercial relationships and opening new revenue streams.
I coordinate sales activities in line with defined commercial objectives, ensuring consistent execution and alignment across markets and customer segments. My responsibilities include identifying and acquiring new customers while maintaining and developing long-term relationships with existing clients. I analyze and report sales results on a regular basis, providing clear insights to support decision-making and performance improvement. I prepare tailored price offers based on customer needs, market conditions, and profitability targets, balancing competitiveness with sustainable margins. In addition, I participate in public procurement processes, managing documentation, pricing, and compliance requirements to ensure timely and accurate submissions.