Kareem Ayman

Sr. Digital Content Producer

Egypt

About

I set out my content creation journey when I first worked as a Social media Executive here in MBC almost 6 years back. Then, last year I began to realize that my Writing for digital media campaigns was getting good, and became a major interest of mine. So, i stayed working in community management here in MBC, but also Creating good stories for digital content. beside that, me with other colleagues created our own startup "Phoenix Studio". It's a digital agency that creates 2D Animation, motion Graphics, Short Movies, Shooting, Designs, Social Media & Digital Marketing Solutions. and am the one who is responsible for all scripts ans writings. From that point forward, I've been relentlessly brainstorming for new campaign ideas, producing all sorts of written contents, setting the direction for the graphic designers, and following up with the implementation of each design.

Experience

  • SR. Content producer at Middle East Broadcasting Center
    Oct 2021 - Present · 4 yrs 10 mos

    Set up the content plan to comprehend multiple unique branding packaging for TV shows, conveying the mood and message of each show with specified pieces of content. Also, editing creative clips and mashups for episodes into different formats to gain revenue from different platforms.

  • Sr. Content Creator & Writer at Phoenix.Studio
    Jun 2018 - Present · 8 yrs 2 mos

    - Generating contents for a broad spectrum of channels (e.g. social media platforms, Google Ads, Facebook Ads, etc) - Proofreading, editing, and revising Arabic contents - Promoting services/products by offering digital marketing solutions (both online and offline) - Brainstorming/researching markets and industries with the rest of the teams to create campaign ideas that are innovative and original - Monitoring the generated topics to make sure they meet the required content types in content plans on, no matter what the form of the written content is (i.e. caption, text-on-photo, etc) - Approving final outputs before getting them published or sent to clients

  • Regional Marketing Associate at Concentrix
    Mar 2020 - Mar 2021 · 1 yr 1 mo

    Analyze campaign performances, prepare reports, and make recommendations to head of regional marketing team. Align marketing strategies with approved media plans and are implemented within approved budget and coordinate it all with our external digital media vendors to publishacross various platforms.

  • Middle East Broadcasting Corp (Egypt)
    • SR. Social Media
      Mar 2018 - Mar 2020 · 2 yrs 1 mo

      Set up the content calendar, engagement, monitor the performance and follow up required to maintain the accounts best performance. Plan the monthly posting plan for each brand as per the guidelines. Prepare monthly social media performance reports.

    • Social Media Executive
      Jul 2011 - Mar 2018 · 6 yrs 9 mos

      Monitor the social media channels, Produce content for social media platforms. Track social media trends. Contribute to the website on a weekly basis. Engage with social media users and respond to any mentions over different Social Media platforms.