Chicago, Illinois, United States
I’m motivated by building brands that actually make people’s lives better—whether that’s through health, accessibility, or everyday convenience. I’m especially interested in roles where strong brand strategy and real consumer impact intersect. I bring a highly organized, fast-moving, and collaborative approach to every team I’m part of. Brand Marketing | CPG | Retail + DTC | Content Strategy | Growth & Analytics
Developed campaign messaging frameworks & coordinated multi-channel launch plans across marketing, CRM, creative, & external vendors to ensure consistent brand storytelling across the customer journey Led integrated brand & product marketing campaigns from strategy through execution, translating brand positioning into multi-channel initiatives spanning lifecycle marketing, organic social, content, & partnerships Led content strategy for 80+ revenue-driving pages across DTC & retail environments (WalMart, CVS, Target), including PDPs & the Amazon Brand Store, delivering consistent, SEO-optimized messaging across channels Oversaw & managed all brand guidelines including branded claims, features, & logos; acted as point of contact for internal teams regarding brand consistency, alignment, & accuracy Managed performance-driven branded Amazon influencer campaigns generating $366K+ revenue, using performance data to continuously refine strategies & maximize ROI Developed strategic marketing briefs for cross-functional teams & external partners, enabling cohesive, on-time campaign execution across multiple channels aligned with business objectives Conducted consumer research projects (surveys, interviews, & calls with high-value customers) to refine messaging, understand loyalty drivers, & inform brand decisions Designed & implemented a centralized campaign & creative production workflow, improving cross-functional collaboration & campaign execution efficiency Led SEO strategy, authoring 75+ blog Content & optimizing landing pages, boosting organic impressions by 57% & driving measurable conversion improvements Drove 48% organic Instagram growth through strategic B2C content planning & expanded women's health community by 60%, demonstrating ability to drive post-acquisition engagement & growth
Lead social media and communications strategy, asset design and creation, copywriting, influencer management
Built end-to-end lifecycle communications campaigns across email, SMS, & push, supporting user retention, customer acquisition, and customer engagement initiatives while maintaining consistent brand voice across all touchpoints Led 15+ brand partnerships and co-marketing campaigns, including one partnership responsible for 30% of monthly revenue ($18K+)—demonstrating ability to work with external partners to further brand ROI goals Increased social media engagement by 64% (IG), 80% (Twitter), and grew TikTok by 10K+ followers in 6 months through strategic content planning and platform optimization Built influencer program from scratch (50+ campaigns), with measurable engagement gains across IG, YouTube, and blogs Developed the brands’ affiliate program by cold pitching, onboarding, managing, and analyzing new affiliates across social and blog platforms. Produced comprehensive branded creative assets using professional design tools (Canva, Photoshop, Figma) for social, paid, and email channels—maintaining cohesive brand identity
-Managed and executed the deployment of new episodes three to four times across all social media platforms as well as utilizing AB testing on Facebook and Snapchat to determine most effective assets for each platform. -Pitched over 35 successful new short-form episode topics and 3 new long-form episode topics, including an episode which resulted in the highest performing Snapchat episode for our brand in over 11 months and the highest revenue month in the brands history. -Revamped the brand’s Giphy presence by creating 128 gifs from backlogged episodes resulting in an 876% increase in views and over 700K views in one week. -Spearheaded the brand's entrance into Imgur resulting in over 40K on two videos in less than 24 hours and over 2 million in the first week.