Karan Sharma

General Manager | Marketing & IT Strategist | Building the Future of Smart Sleep @ Featherfresh | D2C | B2B | Tech-Driven Growth

Ambala, Haryana, India

About

I build and scale consumer-focused businesses by combining product innovation, market expansion, and commercial execution. With over 12 years of experience across sales leadership, business development, distribution growth, and strategic market expansion, I specialize in transforming ideas into scalable, revenue-generating businesses. My experience spans the sleep and comfort-tech industry, consumer products, retail expansion, and technology-driven solutions. I played a key role in conceptualizing and driving the commercialization strategy behind India’s first AI-enabled mattress, while also leading initiatives around QR-based product traceability, customer engagement systems, and brand-led innovation. Over the years, I have led dealer network expansion, built high-value business relationships across North India, managed cross-functional teams, and driven go-to-market execution across both traditional and emerging channels. My approach combines strategic thinking with hands-on execution, particularly in high-ownership environments where speed, adaptability, and market intuition are critical. I am particularly interested in opportunities involving business growth, product commercialization, strategic partnerships, consumer expansion, and innovation-led market development—especially where technology can create measurable business impact and long-term competitive advantage..

Experience

  • GM – Growth, Marketing & Digital Transformation | Scaled Brands, Systems & Teams at Sham Foam Pvt Ltd
    Apr 2022 - Present · 4 yrs 3 mos

    Spearheading the launch of India’s most innovative Mattress, integrating tech + health + comfort. Leading brand’s digital transformation—SEO, eCommerce setup, social strategy, and lead gen. Driving institutional and retail sales with targeted B2B strategies and performance metrics.

  • Assistant General Manager at Sham Foam Pvt Ltd
    Mar 2023

  • General Manager - Marketing & New Business Development at Jindal Infra World
    Dec 2019 - Dec 2021 · 2 yrs 1 mo

    In my role as the Business Head of Marketing and New Business Development at Jindal Infra World, a leading player in the warehousing segment, I am at the forefront of driving growth and fostering strategic relationships. My responsibilities extend to overseeing and servicing a prestigious clientele that includes industry giants like Haldirams, Britannia, Reckitt Benckiser, Dabur, P&G, Johnson & Johnson, and numerous others. Additionally, I am responsible for securing crucial government permissions from departments such as Land, Pollution Control, Labor, and Fire Safety, ensuring seamless operations and compliance for our clients.

  • Business Head at Security Plus Solutions
    Apr 2017 - Oct 2019 · 2 yrs 7 mos

  • Manager - Channel Sales & Development at Matrix Comsec
    Apr 2016 - Jan 2017 · 10 mos