Gurgaon, Haryana, India
I am a global education leader with 19+ years of experience driving student mobility, enrollment growth, and institutional partnerships across North America, South Asia, Southeast Asia, and the Middle East. My work focuses on building and scaling high-impact student acquisition and enrollment ecosystems—combining B2B university partnerships with B2C go-to-market strategies to deliver sustained revenue growth and market expansion. I have led multi-market businesses with full P&L responsibility, driving measurable outcomes for leading universities across the US and UK. My experience spans direct-to-consumer acquisition, cross-border market development, and strengthening institutional engagement in highly competitive and evolving environments. Currently at ETS, I work at the intersection of access, trust, and global education systems—supporting institutions and students as the landscape evolves with new models, technologies, and competitive dynamics. Previously, as Vice President at Study Group, I led global student acquisition for North American university partners while overseeing South Asia, managing a multi-million-pound business and scaling growth across multiple geographies. I am particularly interested in how global education is being reshaped—by shifting student expectations, digital-first models, and the increasing need for trusted, scalable pathways between students and institutions. I enjoy building high-performing teams, entering and scaling new markets, and creating growth strategies that align institutional goals with student aspirations.
• Leading strategic initiatives to expand global student access and strengthen institutional engagement across key international markets • Driving partnerships with universities and ecosystem stakeholders to support student mobility and international enrollment growth • Shaping go-to-market strategy and positioning in a highly competitive landscape. • Working cross-functionally to align product, market adoption, and long-term growth priorities, with a focus on relevance for next-generation learners • Supporting the evolution of assessment-led pathways within a broader global education ecosystem
• Led global student acquisition strategy for North American university partners while overseeing South Asia markets • Managed a ~£30M business, driving enrollment growth and revenue expansion across multiple geographies • Built and scaled B2B and B2C acquisition globally. • Strengthened university partnerships and improved conversion across the end-to-end student recruitment funnel • Led cross-functional teams spanning sales, marketing, and regional operations to deliver consistent growth • Played a key role in expanding market presence and deepening institutional relationships in a highly competitive global environment
Responsible for leading Global student acquisition for North American partners and recruitment from South Asia for USA & UK.
• Built and scaled the Direct-to-Consumer student acquisition business across multiple international markets • Led go-to-market strategy for US university partners during early-stage growth, driving brand awareness and enrollment outcomes • Established and expanded presence across South Asia, Southeast Asia, the Middle East, and China • Developed high-impact marketing and recruitment strategies aligned with regional market dynamics • Contributed to early market expansion and revenue growth during a critical scaling phase
• Led consumer marketing initiatives to build awareness and engagement for US higher education across South Asia and adjacent regions • Drove campaigns focused on student acquisition, brand positioning, and market penetration • Worked across markets to strengthen visibility of US university opportunities among international students
SOIL is a unique Business School formed by a consortium of 32 companies including Tata Steel, J&J, Airtel, Kohler etc. with a focus on Leadership Development and multiple intelligences. I am responsible for Sales, marketing, and overall planning including formulation, management, and implementation of the annual marketing plan to build brand equity. Led the marketing efforts towards extensive use of digital and social media with better and clearer ROI along with traditional media, keeping an integrated approach to all campaigns. Developed and led Inside Sales function. Made one of the most important stakeholders the alumni & Current Batch students to engage in quality conversations with aspirants over a cup of coffee, launched SOIL 'Coffee Chats' across India, these have become a crucial activity in final decision making for an aspirant. Achieved over 30% growth in the batch strength from the previous admission year. I also continue to contribute in critical aspects of brand marketing for the organization, including developing the entire concept and storyboard for the ET Now feature of SOIL as an Institute for ‘Transformational Leadership’.